{"product_id":"roi-basics-2nd-edition-9781950496389","title":"ROI Basics, 2nd Edition","description":"Your essential guide to calculating return on investment.\u003cbr\u003e\u003cbr\u003eBuild and refine your measurement and evaluation skills through ROI Basics, perfect for beginners challenged to implement a comprehensive evaluation process as well as those taking a proactive approach to accountability. \u003cbr\u003e\u003cbr\u003eIts five-level evaluation framework includes:\u003cli\u003e Level 1: Reaction and Planned Action\u003c\/li\u003e\u003cli\u003e Level 2: Learning \u003c\/li\u003e\u003cli\u003e Level 3: Application and Implementation\u003c\/li\u003e\u003cli\u003e Level 4: Impact\u003c\/li\u003e\u003cli\u003e Level 5: Return on Investment \u003cbr\u003e\u003cbr\u003eROI Basics provides a baseline exploration of ROI for the talent development function and the steps to successful evaluation: evaluation planning, data collection, data analysis, and results optimization.\u003cbr\u003e\u003cbr\u003eIn this second edition, experts Patti and Jack Phillips go deeper into aligning programs to the business, detecting payoff needs, and identifying specific business measures that need to improve. They explore how the process applies beyond training to talent development and suggest how new technologies can influence ROI adoption and implementation in your organization. This updated book offers a review of two essential—and often overlooked—steps in the ROI process: isolating program impact and sustaining momentum.\u003c\/li\u003e","brand":"Patricia Pulliam Phillips","offers":[{"title":"Default Title","offer_id":48278416883963,"sku":"9781950496389","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781950496389.jpg?v=1772488224","url":"https:\/\/indiepubs.com\/products\/roi-basics-2nd-edition-9781950496389","provider":"IndiePubs","version":"1.0","type":"link"}