{"product_id":"search-analytics-for-your-site-9781933820040","title":"Search Analytics for Your Site","description":"\u003cp\u003eAny organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.\u003c\/p\u003e","brand":"Louis Rosenfeld","offers":[{"title":"Default Title","offer_id":48287107973371,"sku":"9781933820040","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_92504a44-f40f-4397-96c0-89af0c52dc1a.jpg?v=1771576538","url":"https:\/\/indiepubs.com\/products\/search-analytics-for-your-site-9781933820040","provider":"IndiePubs","version":"1.0","type":"link"}