{"product_id":"secret-formulas-of-the-wizard-of-ads-9781885167408","title":"Secret Formulas of the Wizard of Ads","description":"\u003cp\u003e\u003cb\u003ePeople love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn 100 chapters full of wit, wisdom, and uncommon good sense, \u003cem\u003eSecret Formulas\u003c\/em\u003e conjures up more of the Wizard's provocative observations on advertising, business, and life that wong \u003cem\u003eThe Wizard of Ads\u003c\/em\u003e last year's Business Book of the Year award — on this time, the book, has nuts, bolts, and even more bite!\u003c\/p\u003e\u003cp\u003eThe Wizards's secret formulas will show:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to find a champion to sell your ideas\u003c\/li\u003e\n\u003cli\u003eWhy targeting your market can be a big mistake\u003c\/li\u003e\n\u003cli\u003eWhy bankers think backwards\u003c\/li\u003e\n\u003cli\u003eWhy being \"out of style\" can be profitable\u003c\/li\u003e\n\u003cli\u003eHow to write miraculous ads\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Roy H. Williams","offers":[{"title":"Default Title","offer_id":48278472098043,"sku":"9781885167408","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_bcb01509-398f-4a8c-9282-496824fbc9c9.jpg?v=1771238569","url":"https:\/\/indiepubs.com\/products\/secret-formulas-of-the-wizard-of-ads-9781885167408","provider":"IndiePubs","version":"1.0","type":"link"}