{"product_id":"securing-your-business-9783111673066","title":"Securing Your Business","description":"\u003cp\u003eIn today‘s fast-paced world, start-ups, scale-ups, and SMEs often find\u003cbr\u003ethemselves navigating turbulent waters. These “speedboat” businesses,\u003cbr\u003echaracterised by agility, innovation and limited resources, face unique\u003cbr\u003echallenges in securing their business models with adequate IP  strategies.\u003cbr\u003eAn Cosaert’s new book is a groundbreaking guide that equips those\u003cbr\u003esmall companies with cost-effective tools to turn innovative ideas into\u003cbr\u003escalable businesses, ready to thrive in a competitive landscape.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e· A forward-thinking approach to IP instead of a traditional, defensive\u003cbr\u003eone;\u003cbr\u003e· Practical, cost-effective tools tailored to start-ups, scale-ups, and SMEs;\u003cbr\u003e· A shift in mindset—from merely defending to strategically securing\u003cbr\u003eintellectual assets—that positions businesses for sustainable growth\u003cbr\u003efrom the start.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eAs an essential resource for entrepreneurs looking to transform ideas\u003cbr\u003eintothriving, future-proof enterprises, the book demystifies IP management, making sophisticated strategies accessible and affordable for everyone. Ultimately, it provides vital advice for speedboat businesses to navigate the challenges of growth and maintain competitiveness in their markets.\u003c\/p\u003e","brand":"An Cosaert","offers":[{"title":"Default Title","offer_id":48265329115387,"sku":"9783111673066","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_cc23fdad-2277-4e4a-989a-f8da0448e743.jpg?v=1773619696","url":"https:\/\/indiepubs.com\/products\/securing-your-business-9783111673066","provider":"IndiePubs","version":"1.0","type":"link"}