{"product_id":"service-design-9781959029335","title":"Service Design","description":"\u003cp\u003eOver the past decade, service designers have played an essential role in creating comprehensive, customer-focused products and services. This updated edition of an industry classic highlights the practice’s evolution and broadened impact in the business world. You’ll benefit from new frameworks, tools, and methods, and learn from fresh case studies that demonstrate the value of service design across service ecosystems.\u003c\/p\u003e\n\u003ch3\u003eWho Should Read This Book\u003c\/h3\u003e\n\u003cp\u003eIf you’re involved in business, this second edition of Service Design will help you gain knowledge about how best to serve your customers. The following people would find it especially beneficial:\n\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eService designers\u003c\/li\u003e\n\u003cli\u003eUser experience designers, graphic designers, or any type of designer\u003c\/li\u003e\n\u003cli\u003eProduct and project managers\u003c\/li\u003e\n\u003cli\u003eLeaders of organizations\u003c\/li\u003e\n\u003cli\u003eMarketing people\u003c\/li\u003e\n\u003cli\u003eCustomer service representatives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTakeaways\u003c\/h3\u003e\n\u003cp\u003eIf you’re new to service design, this book will help you:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUncover the true meaning of service design.\u003c\/li\u003e\n\u003cli\u003eLearn how services differ from products.\u003c\/li\u003e\n\u003cli\u003ePrototype different service experiences.\u003c\/li\u003e\n\u003cli\u003eMeasure services and journeys.\u003c\/li\u003e\n\u003cli\u003eMake the case for return on investment to an organization with service design.\u003c\/li\u003e\n\u003cli\u003eDeploy service design in a business.\u003c\/li\u003e\n\u003cli\u003eShow how to design with people, not for them.\u003c\/li\u003e\n\u003cli\u003eUnderstand how to work across time and multiple touchpoints.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lavrans Løvlie","offers":[{"title":"Default Title","offer_id":48287111479547,"sku":"9781959029335","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_b2e7918e-9a48-40b7-9402-b510b65d74fd.jpg?v=1771579881","url":"https:\/\/indiepubs.com\/products\/service-design-9781959029335","provider":"IndiePubs","version":"1.0","type":"link"}