{"product_id":"shaping-brands-9783721210576","title":"Shaping Brands","description":"\u003cp\u003e\u003cb\u003eNew approaches to the function design's role to brand \u003c\/b\u003e\u003cb\u003esuccess\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn his new book, the award-winning author examines the value of brands and the essential role of brand design. He provides a scientifically sound understanding of the underlying methods, modes of action, processes and objectives. His approach represents a shift in perspective: rather thancharging a brand with exclusive meanings, but the primary goal should be to reach as many people as possible and increase their willingness to purchase the brand's product.\u003c\/p\u003e\u003cp\u003eGood design significantly contributes to the success of a brand by making it perceptible, recognizable and memorable, and thereby facilitating the purchasing process. The question of impact is, to a large extent, a question of form – the physical reality of the design and how it is communicated. Christoph Zielke presents the overall context in a compact way and provides well-founded insights for developing effective design strategies that sustainably increase brand value.\u003c\/p\u003e","brand":"Christoph Zielke","offers":[{"title":"Default Title","offer_id":48280188551419,"sku":"9783721210576","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_56054a40-61e6-4e2e-9568-31c2015a0958.jpg?v=1776194896","url":"https:\/\/indiepubs.com\/products\/shaping-brands-9783721210576","provider":"IndiePubs","version":"1.0","type":"link"}