{"product_id":"strategic-communication-for-organizations-9780520298521","title":"Strategic Communication for Organizations","description":"\u003ci\u003eStrategic Communication for Organizations\u003c\/i\u003e elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors.\u003cbr\u003e  \u003cbr\u003e Grounded in scholarship and organizational cases, this textbook: \u003cul\u003e\n\u003cli\u003efocuses on message design\u003c\/li\u003e\n\u003cli\u003eprovides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication\u003c\/li\u003e\n\u003cli\u003eexplores how theory and research can be synthesized to inform modern communication-based campaigns\u003c\/li\u003e\n\u003c\/ul\u003e\u003ci\u003eStrategic Communication for Organizations\u003c\/i\u003e will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.","brand":"Sara LaBelle","offers":[{"title":"Default Title","offer_id":48275344130299,"sku":"9780520298521","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_b6db52aa-eb2c-430d-ad7a-981ce8dc072e.jpg?v=1771084358","url":"https:\/\/indiepubs.com\/products\/strategic-communication-for-organizations-9780520298521","provider":"IndiePubs","version":"1.0","type":"link"}