{"product_id":"strategic-content-design-9781959029571","title":"Strategic Content Design","description":"\u003cp\u003eGood content isn’t magical—it's thoughtful, creative, and well researched words put together with finesse. In \u003ci\u003e\u003cb\u003eStrategic Content Design\u003c\/b\u003e\u003c\/i\u003e, you'll learn how to create effective content, using hard–won research methods, best practices, and proven tips for conducting quantitative and qualitative content–focused research and testing.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\"This is me, shouting from the rooftops: \u003ci\u003eStrategic Content Design\u003c\/i\u003e belongs in the hands of absolutely anyone who cares about content in UX—by which I mean EVERYONE.\"\u003cbr\u003e—Kristina Halvorson, CEO and Founder, Brain Traffic\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eWho Should Read This Book?\u003c\/b\u003e\u003c\/h3\u003e\nContent professionals of all types—copywriters, strategists, designers, managers, operations managers, and leaders of content people. It's also useful if you're part of a user experience or product team, including UX writers, researchers, and software developers.\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eTakeaways\u003c\/b\u003e\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRealistically assess the current state of your content.\u003c\/li\u003e\n\u003cli\u003eLearn how to write content research questions.\u003c\/li\u003e\n\u003cli\u003e Create a content research study and evaluate your content\u0026amp;apos:s effectiveness.\u003c\/li\u003e \u003cli\u003eIdentify which specific words or content elements to test. Analyze your research results.\u003c\/li\u003e \u003cli\u003e Identify which specific words or content elements to test.\u003c\/li\u003e\n\u003cli\u003eDetermine which research methods and tools are ideal for your team's content research needs.\u003c\/li\u003e\n\u003cli\u003eElevate the role of content design in your company, proving that content is key to creating an outstanding customer experience—and improving your bottom line.\u003c\/li\u003e\n\u003cli\u003eCreate a content research roadmap.\u003c\/li\u003e\n\u003cli\u003eLearn from professional content people in case studies that highlight practical examples.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n\n\n","brand":"Erica Jorgensen","offers":[{"title":"Default Title","offer_id":48287118393595,"sku":"9781959029571","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_55f419dd-a98b-4249-a0a5-f98632a9e51d.jpg?v=1771493929","url":"https:\/\/indiepubs.com\/products\/strategic-content-design-9781959029571","provider":"IndiePubs","version":"1.0","type":"link"}