{"product_id":"surveys-by-design-9781963392531","title":"Surveys by Design","description":"\u003cp\u003e\u003cstrong\u003eBetter Questions. Better Data. Better Decisions.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSurveys are essential to the work of all talent development professionals, but too often, these tools fail to deliver the actionable outcomes organizations need. \u003cem\u003eSurveys by Design\u003c\/em\u003e is an accessible guide for L\u0026amp;D professionals who need to create effective surveys that:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMeasure what matters most.\u003c\/li\u003e\n\u003cli\u003eGather reliable data at scale.\u003c\/li\u003e\n\u003cli\u003eServe diverse audiences.\u003c\/li\u003e\n\u003cli\u003eLeverage AI and other technology responsibly.\u003c\/li\u003e\n\u003cli\u003eUncover real business insights.\u003c\/li\u003e\n\u003cli\u003eDrive engagement.\u003c\/li\u003e\n\u003cli\u003eSupport organizational growth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eMeasurement and evaluation experts Patti and Jack Phillips walk you through practical strategies, case studies, and examples that illuminate every step of the survey design process. You will learn how to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDecide when to use a survey.\u003c\/li\u003e\n\u003cli\u003eDesign your research approach.\u003c\/li\u003e\n\u003cli\u003eDefine clear objectives.\u003c\/li\u003e\n\u003cli\u003eReduce bias in selecting respondents.\u003c\/li\u003e\n\u003cli\u003eWrite questions people can and will answer.\u003c\/li\u003e\n\u003cli\u003eEnsure you get response rates that make your results meaningful.\u003c\/li\u003e\n\u003cli\u003eNavigate ethical challenges.\u003c\/li\u003e\n\u003cli\u003eEvaluate the quality of your surveys.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe authors also share how to leverage new technologies—including artificial intelligence—to enhance the efficiency and impact of your work, as well as how to interpret survey results accurately to solve real-world problems. They provide even more guidance in a sample survey research protocol and a handy, downloadable FAQ. Whether you’re measuring learning effectiveness, evaluating programs, or assessing employee engagement, \u003cem\u003eSurveys by Design\u003c\/em\u003e equips you to design powerful, successful surveys by asking the right questions in the right way.\u003c\/p\u003e","brand":"Patricia Pulliam Phillips","offers":[{"title":"Default Title","offer_id":48311050010875,"sku":"9781963392531","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_e1d5fca6-1380-49f6-bedb-f5b0899c87eb.jpg?v=1775827338","url":"https:\/\/indiepubs.com\/products\/surveys-by-design-9781963392531","provider":"IndiePubs","version":"1.0","type":"link"}