{"product_id":"the-development-factory-9780875846507","title":"The Development Factory","description":"\u003cdiv\u003eGary Pisano argues that the development of distinctive and superior process technologies is a key source of competitive advantage. In a multi-year study of international pharmaceutical firms (with references to a variety of other industries), he challenges the widely held product\/process life cycle view of competition, which suggests that industries tend to emphasize either product innovation or process innovation. He also offers a set of recommendations for the practices and approaches that can be used to unlock the potential of process development. In doing so, he provides a window into the more general phenomenon of how organizations create, select, and implement new capabilities.\u003cbr\u003e\n\u003c\/div\u003e","brand":"Gary P. Pisano","offers":[{"title":"Default Title","offer_id":48284131918075,"sku":"9780875846507","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_c463b3fb-2408-49e9-897f-d912cd595850.jpg?v=1778780794","url":"https:\/\/indiepubs.com\/products\/the-development-factory-9780875846507","provider":"IndiePubs","version":"1.0","type":"link"}