{"product_id":"the-fashion-system-9780520071773","title":"The Fashion System","description":"\u003cdiv\u003eIn his consideration of the language of the fashion magazine—the structural analysis of descriptions of women's clothing by writers about fashion—Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: \"Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation.\"\u003c\/div\u003e","brand":"Roland Barthes","offers":[{"title":"Default Title","offer_id":48275091554555,"sku":"9780520071773","price":29.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/indiepubs.com\/products\/the-fashion-system-9780520071773","provider":"IndiePubs","version":"1.0","type":"link"}