{"product_id":"the-innovators-guide-to-growth-9781591398462","title":"The Innovator's Guide to Growth","description":"\u003cdiv\u003eMore than a decade ago, Clayton Christensen's breakthrough book \u003ci\u003eThe Innovator's Dilemma\u003c\/i\u003e illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Innovator's Guide to Growth\u003c\/i\u003e, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.\u003cbr\u003e\u003cbr\u003eWith a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter \u0026amp; Gamble, Johnson \u0026amp; Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFollow a market-proven process\u003c\/b\u003e -- so your company can reliably create blockbuster businesses\u003cbr\u003e\u003cb\u003eCreate structures, systems, and metrics\u003c\/b\u003e -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed\u003cbr\u003e\u003cb\u003eCreate a common language of disruptive innovation\u003c\/b\u003e -- so managers can reach consensus around counterintuitive courses of action\u003cbr\u003e\u003cbr\u003eIncisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.\u003c\/div\u003e","brand":"Scott D. Anthony","offers":[{"title":"Default Title","offer_id":48284089057531,"sku":"9781591398462","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_c7c3a49f-04e6-49da-a0e3-d9a41c9a9737.jpg?v=1778780695","url":"https:\/\/indiepubs.com\/products\/the-innovators-guide-to-growth-9781591398462","provider":"IndiePubs","version":"1.0","type":"link"}