{"product_id":"the-jobs-to-be-done-playbook-9781933820521","title":"The Jobs To Be Done Playbook","description":"\u003cp\u003e\u003cb\u003e\"\u003ci\u003eJobs To Be Done\u003c\/i\u003e is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice.\"\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Melissa Perri, author of \u003ci\u003eEscaping the Build Trap\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Jobs To Be Done Playbook\u003c\/i\u003e\u003c\/b\u003e (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.\u003c\/p\u003e","brand":"Jim Kalbach","offers":[{"title":"Default Title","offer_id":48287107023099,"sku":"9781933820521","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781933820521.jpg?v=1772488103","url":"https:\/\/indiepubs.com\/products\/the-jobs-to-be-done-playbook-9781933820521","provider":"IndiePubs","version":"1.0","type":"link"}