{"product_id":"the-loyalty-effect-9781578516872","title":"The Loyalty Effect","description":"\u003cp\u003eThe business world seems to have given up on loyalty: many major corporations now lose--and have to replace--half their customers in five years, half their employees in four, and half their investors in less than one. Fred Reichheld's national bestseller \u003ci\u003eThe Loyalty Effect\u003c\/i\u003e shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He makes a powerful economic case for loyalty-and takes you through the numbers to prove it. His startling conclusion: Even a small improvement in customer retention can double profits in your company. \u003ci\u003eThe Loyalty Effect\u003c\/i\u003e will change the way you think about loyalty, profits, and the nature of business.\u003c\/p\u003e","brand":"Frederick F. Reichheld","offers":[{"title":"Default Title","offer_id":48284219146491,"sku":"9781578516872","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_2079b32a-f252-4fe3-b996-a2a312426ac0.jpg?v=1778780819","url":"https:\/\/indiepubs.com\/products\/the-loyalty-effect-9781578516872","provider":"IndiePubs","version":"1.0","type":"link"}