{"product_id":"the-new-science-of-scientific-writing-9781801360937","title":"The New Science of Scientific Writing","description":"\u003cp\u003eA revision and expansion of Gopen's highly acclaimed and widely influential 1990 American Scientist article \"\u003cem\u003eThe Science of Scientific Writing\u003c\/em\u003e,\" this book introduces the Reader Expectation Approach — how writers need to understand certain expectations of readers in order to control both the writer's writing process and the reader's interpretive process. \u003cbr\u003e\n\u003c\/p\u003e","brand":"George David Gopen","offers":[{"title":"Default Title","offer_id":48903536935163,"sku":"9781801360937","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_19c53de4-e5a3-4fc7-9b52-1e676b09f92a.jpg?v=1779999383","url":"https:\/\/indiepubs.com\/products\/the-new-science-of-scientific-writing-9781801360937","provider":"IndiePubs","version":"1.0","type":"link"}