{"product_id":"the-shopping-revolution-updated-and-expanded-edition-9781613631140","title":"The Shopping Revolution, Updated and Expanded Edition","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eFeatured in\u003c\/i\u003e The New York Times, Bloomberg, \u003ci\u003eand\u003c\/i\u003e Vox, The Shopping Revolution \u003ci\u003eis \"a brisk and thought-provoking anatomy of shopping in the 21st century\" (Kirkus Reviews).\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe retail industry was already in the midst of unparalleled disruption. Then came COVID-19.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eIn a fully updated and expanded edition of \u003cb\u003e\u003ci\u003eThe Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19\u003c\/i\u003e\u003c\/b\u003e, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges.\u003cbr\u003e\u003cbr\u003eKahn, also the author of \u003cb\u003e\u003ci\u003eGlobal Brand Power: Leveraging Branding for Long-Term Growth\u003c\/i\u003e\u003c\/b\u003e, examines:In a \u003cb\u003ebrand-new chapter\u003c\/b\u003e, how companies in China, like \u003cb\u003eAlibaba\u003c\/b\u003e, \u003cb\u003eJD.com\u003c\/b\u003e, and \u003cb\u003ePinduoduo\u003c\/b\u003e have changed the game;How \u003cb\u003eAmazon\u003c\/b\u003e became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them;  How \u003cb\u003eWalmart\u003c\/b\u003e beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today;  How \u003cb\u003eWarby Parker\u003c\/b\u003e dared to compete against \u003cb\u003eLuxottica\u003c\/b\u003e in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath;  How \u003cb\u003eSephora\u003c\/b\u003e drew away customers from once-dominant department stores to become the go-to retailers for beauty products. \u003cbr\u003eKahn argues we are just witnessing the start of the radical changes in retail that have been hastened by the pandemic and will revolutionize shopping in every way. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's—and tomorrow's—retail environment.\u003c\/p\u003e","brand":"Barbara E. Kahn","offers":[{"title":"Default Title","offer_id":48177938268411,"sku":"9781613631140","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_9e7ae37a-b285-44eb-8370-b2c6ce62a0b0.jpg?v=1770651254","url":"https:\/\/indiepubs.com\/products\/the-shopping-revolution-updated-and-expanded-edition-9781613631140","provider":"IndiePubs","version":"1.0","type":"link"}