{"product_id":"the-unicorns-shadow-9781613630969","title":"The Unicorn's Shadow","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eBringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype.\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhen you think of a successful entrepreneur, who comes to mind? \u003cb\u003eBill Gates\u003c\/b\u003e? \u003cb\u003eMark Zuckerberg\u003c\/b\u003e? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in \u003ci\u003eThe Social Network\u003c\/i\u003e? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous \"unicorns\" that have achieved valuations of over $1 billion, from \u003cb\u003eFacebook\u003c\/b\u003e to \u003cb\u003eGoogle\u003c\/b\u003e to \u003cb\u003eUber\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003eIn \u003cb\u003e\u003ci\u003eThe Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors\u003c\/i\u003e\u003c\/b\u003e, Wharton School professor \u003cb\u003eEthan Mollick\u003c\/b\u003e takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works.\u003cbr\u003e\u003cbr\u003eAmong the issues he examines:\u003cbr\u003eWhich \u003cb\u003efounders\u003c\/b\u003e are most likely to succeed?Where do the best \u003cb\u003estartup ideas\u003c\/b\u003e come from?What's the most foolproof way of securing the \u003cb\u003efunding\u003c\/b\u003e needed to take a company to the next level?Should your \u003cb\u003esales pitch\u003c\/b\u003e really be something out of Hollywood?What's the best way to \u003cb\u003egrow and scale\u003c\/b\u003e your company and create a \u003cb\u003ethriving culture\u003c\/b\u003e that won't hinder expansion?\u003cbr\u003eMollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an \u003cb\u003eevidence-based approach\u003c\/b\u003e that puts to rest the false narratives that surround it.\u003c\/p\u003e","brand":"Ethan Mollick","offers":[{"title":"Default Title","offer_id":48177521066235,"sku":"9781613630969","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_af923465-851f-4ea4-b30b-d781034bea78.jpg?v=1770650800","url":"https:\/\/indiepubs.com\/products\/the-unicorns-shadow-9781613630969","provider":"IndiePubs","version":"1.0","type":"link"}