{"product_id":"tourism-branding-9781849507202","title":"Tourism Branding","description":"Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.","brand":"Liping Cai","offers":[{"title":"Default Title","offer_id":48276462600443,"sku":"9781849507202","price":165.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_7bdc24a9-782a-4e95-8d4a-8579ddd666e6.jpg?v=1771304086","url":"https:\/\/indiepubs.com\/products\/tourism-branding-9781849507202","provider":"IndiePubs","version":"1.0","type":"link"}