{"product_id":"toward-cross-channel-management-9783110416985","title":"Toward Cross-Channel Management","description":"  \u003cmeta content=\"text\/html; charset=iso-8859-1\" http-equiv=\"content-type\"\u003e \u003cmeta name=\"generator\" content=\"mshtml 8.00.6001.23580\"\u003e  \u003cp\u003eNew digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. \u003c\/p\u003e \u003cp\u003eToday, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. \u003c\/p\u003e \u003cp\u003eWith the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.\u003cbr\u003e\u003c\/p\u003e","brand":"Thomas Rudolph","offers":[{"title":"Default Title","offer_id":48260910842107,"sku":"9783110416985","price":127.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_198dbcb2-e3ce-4c38-9eb5-736b4df43907.jpg?v=1778451917","url":"https:\/\/indiepubs.com\/products\/toward-cross-channel-management-9783110416985","provider":"IndiePubs","version":"1.0","type":"link"}