{"product_id":"understanding-marketing-9781422157329","title":"Understanding Marketing","description":"\u003cdiv\u003eThe latest volume in the series: Understanding Marketing\u003cbr\u003e\u003cbr\u003eBusinesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?\u003cbr\u003e\u003cbr\u003eThis volume provides the concepts and examples you need. You'll learn how to:\u003cbr\u003e\u003cbr\u003e-Define a target market\u003cbr\u003e\u003cbr\u003e-Identify and understand your toughest competitors\u003cbr\u003e\u003cbr\u003e-Develop a marketing strategy that lays out \"the four Ps\": product, promotion, pricing, and \"place\" (distribution)\u003cbr\u003e\u003cbr\u003e-Test new product or service ideas with customers\u003cbr\u003e\u003cbr\u003e-Get the most from relationship marketing\u003cbr\u003e\n\u003c\/div\u003e","brand":"Harvard Business Review","offers":[{"title":"Default Title","offer_id":48284015886587,"sku":"9781422157329","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781422157329.jpg?v=1772483634","url":"https:\/\/indiepubs.com\/products\/understanding-marketing-9781422157329","provider":"IndiePubs","version":"1.0","type":"link"}