{"product_id":"understanding-michael-porter-9781422160596","title":"Understanding Michael Porter","description":"\u003cdiv\u003e\n\u003ci\u003eCompetitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost\u003c\/i\u003e. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eUnderstanding Michael Porter\u003c\/i\u003e sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at \u003ci\u003eHarvard Business Review\u003c\/i\u003e, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.\u003cbr\u003e\u003cbr\u003eMagretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about them—for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.\u003cbr\u003e\u003cbr\u003eAn added feature is an original Q\u0026amp;A with Porter himself, which includes answers to managers’ FAQs.\u003cbr\u003e\u003cbr\u003eEminently readable, this book will enable every manager in your organization to grasp Porter’s ideas—and swiftly deploy them to drive your company’s success.\u003c\/div\u003e","brand":"Joan Magretta","offers":[{"title":"Default Title","offer_id":48284219343099,"sku":"9781422160596","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_9a080c4d-8b7f-4b7b-a55f-4dcba8c8701e.jpg?v=1778780828","url":"https:\/\/indiepubs.com\/products\/understanding-michael-porter-9781422160596","provider":"IndiePubs","version":"1.0","type":"link"}