{"product_id":"universal-versus-disney-the-unofficial-guide-to-american-theme-parks-greatest-rivalry-9781628090949","title":"Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry","description":"\u003cdiv\u003eUniversal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? In \u003ci\u003eUniversal Versus Disney\u003c\/i\u003e, his newest work to investigate the histories of America's favorite theme parks, seasoned Disney-author Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one so long dominated by Walt Disney and his legacy.\u003cbr\u003e\n\u003c\/div\u003e","brand":"Sam Gennawey","offers":[{"title":"Default Title","offer_id":48291737043195,"sku":"9781628090949","price":35.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/indiepubs.com\/products\/universal-versus-disney-the-unofficial-guide-to-american-theme-parks-greatest-rivalry-9781628090949","provider":"IndiePubs","version":"1.0","type":"link"}