{"product_id":"unstoppable-9781422148129","title":"Unstoppable","description":"\u003cdiv\u003eOver the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eUnstoppable\u003c\/i\u003e shows these managers how to look deep within their organizations to find undervalued, unrecognized, or underutilized assets that can serve as new platforms for sustainable growth. Drawing on more than thirty interviews with CEOs from companies such as De Beers, American Express, and Samsung, it shows readers how to recognize when the core needs reinvention and how to deploy the \"hidden assets\" that can be the basis for tomorrow's growth.\u003cbr\u003e\u003cbr\u003eBuilding on the author's previous books, \u003ci\u003eProfit from the Core\u003c\/i\u003e and \u003ci\u003eBeyond the Core\u003c\/i\u003e, this book shows how any company in crisis can transform itself to become truly unstoppable. \u003c\/div\u003e","brand":"Chris Zook","offers":[{"title":"Default Title","offer_id":48283947499771,"sku":"9781422148129","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781422148129.jpg?v=1772483633","url":"https:\/\/indiepubs.com\/products\/unstoppable-9781422148129","provider":"IndiePubs","version":"1.0","type":"link"}