{"product_id":"value-merchants-9781422131077","title":"Value Merchants","description":"\u003cp\u003eDo your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to \"win\" a deal that he would have closed anyway at the higher price.\u003c\/p\u003e\u003cp\u003eDo not make price concessions. Become a value merchant instead. In this authoritative book, James Anderson, Nirmalya Kumar, and James Narus explain how companies in business markets can use customer value management techniques to estimate the value of your market offerings, create value propositions that resonate with your customers, and maximize the return you will get on the superior value that you deliver.\u003c\/p\u003e\u003cp\u003eDrawing on extensive research and detailed case studies of companies like Sonoco, Tata Steel, and Quaker Chemical, \u003ci\u003eValue Merchants\u003c\/i\u003e will change the mindset and behavior of your executives, sales management, representatives, and marketers—as well as your customers.\u003c\/p\u003e","brand":"James C. Anderson","offers":[{"title":"Default Title","offer_id":48284040528123,"sku":"9781422131077","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781422131077.jpg?v=1772483624","url":"https:\/\/indiepubs.com\/products\/value-merchants-9781422131077","provider":"IndiePubs","version":"1.0","type":"link"}