{"product_id":"your-ad-here-9780814785904","title":"Your Ad Here","description":"\u003cp\u003e2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association\u003cbr\u003e2013 Book of the Year, Visual Communication Division, National Communication Association\u003cbr\u003e\u003cbr\u003eAmidst  the profound upheavals in technology, economics, and culture that mark  the contemporary moment, marketing strategies have multiplied, as brand  messages creep ever deeper into our private lives. In Your Ad Here,  an engaging and timely new book, Michael Serazio investigates the rise  of “guerrilla marketing” as a way of understanding increasingly covert  and interactive flows of commercial persuasion. Digging through a decade  of trade press coverage and interviewing dozens of agency CEOs, brand  managers, and creative directors, Serazio illuminates a diverse and  fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. \u003cbr\u003e\u003cbr\u003eBlending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here  reveals the changing ways that commercial culture is produced today.  Serazio goes behind-the-scenes with symbolic creators to appreciate the  professional logic informing their work, while giving readers a glimpse  into this new breed of “hidden persuaders” optimized for 21st-century  media content, social patterns, and digital platforms. Ultimately, this  new form of marketing adds up to a subtle, sophisticated orchestration  of consumer conduct and heralds a world of advertising that pretends to  have nothing to sell.\u003c\/p\u003e","brand":"Michael Serazio","offers":[{"title":"Default Title","offer_id":48271370748155,"sku":"9780814785904","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_be3919d6-8c45-4407-bc1b-fc025ce5cdc6.jpg?v=1777609852","url":"https:\/\/indiepubs.com\/products\/your-ad-here-9780814785904","provider":"IndiePubs","version":"1.0","type":"link"}