Companies have more data at their fingertips than ever before. Yet, studies show that many executives and organizations fail to extract real value from it.

Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background.

Drawing from their own research and teaching, as well as real-world business cases, De Langhe and Puntoni offer four pillars of decision-driven analytics and guide you around common mistakes that have held back many organizations from using data for impact.

In Decision-Driven Analytics, you will learn how to:

+ Avoid common pitfalls in data-driven decision-making;
+ Close the gap between managers and decision-making on one side, and data scientists and data analytics on the other;
+ Enhance the impact of data analytics on business outcomes;
+ Think without data to make better decisions;
+ Prepare for artificial intelligence’s impact on data analytics; and
+ Evaluate the costs and benefits of decision-driven analytics.


A must-read for anyone who wants to harness the power of data for competitive advantage, Decision-Driven Analytics will equip you with the skills and tools you need to more effectively use data for business outcomes and to make better decisions in today’s complex and data-rich world.

Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. And increasingly, consumers want firms to take a lead in helping to shape a better society. Yet, most don’t know where to start or have struggled to get things right.

In Marketplace Dignity, Cait Lamberton, Neela A. Saldanha, and Tom Wein introduce a tangible, practical way to take a stand on the fundamental value of humans, and in so doing, be a force for good in a society that increasingly demands that they do so. Marketplace dignity is the idea that customers seek respect and recognition from the firms they interact with, not just rational or emotional benefits. Marketplace dignity appeals to humans’ sense of justice and goes to the essence of what makes customers human. It is also a powerful driver of their engagement, loyalty, and satisfaction.

In this book, you will discover how to:
+ Apply the principles of marketplace dignity to the whole of the customer journey, from the pre-consumption phase to the post-consumption phase;
+ Design and deliver products, services, and experiences that respect your customers’ dignity and value as human beings;
+ Improve your performance using the Marketplace Dignity Framework, which is underpinned by representation, agency, and equality; and
+ Create a competitive edge and a positive social impact with marketplace dignity.

Drawing on the authors’ rigorous research, as well as the successes and failures of companies around the world, from Fortune 100 companies to nonprofits to independent organizations, Marketplace Dignity will empower you to diagnose, understand, and enhance the way that you engage with your customer base across the entirety of their journey with your organization.

From one of Hispanic magazine’s most influential Latinas comes an empowering guide for businesswomen looking to become better communicators in their professional and personal lives.

Dr. Yasmin Davidds has spent most of her professional life empowering women leaders. In this new book, the award-winning entrepreneur, psychologist, speaker, and author continues her lifelong mission, offering helpful tools and strategies to people of all backgrounds who are looking to transform the way they communicate in the workplace. Breaking down what she refers to as a “Graciously Assertive” communication style, Dr. Davidds shares how being firm and direct—yet kind and respectful of the feelings and needs of others—enables professionals to flourish in their careers, as well as their personal lives.

An inspiring, compelling, and deeply informative guide designed by a businessperson for businesspeople, Graciously Assertive promises to help people everywhere learn how to hold a space for others and—in doing so—become more thoughtful and empathetic leaders.

Discover how Japan’s new leadership model has transformed its top companies and created a new paradigm for business success

In Resolute Japan, Waseda University’s Jusuke J. J. Ikegami and the Wharton School’s Harbir Singh and Michael Useem reveal a new leadership model that has led Japan’s corporations to make a stunning comeback. In the process, they share what they have learned from interviews with more than 100 CEOs and top executives of Japan’s largest and most influential companies, including Hitachi, Honda, Mitsubishi, Nissan, NTT, and Panasonic.

In this book, you will discover:
+ How Japan’s new leadership model has led to superior performance in the stock market and beyond;
+ The core principles and practices that characterize Japan’s new leadership model and how they differ from the old models;
+ How Japan’s new leadership model enables companies to balance multiple and often conflicting objectives, such as shareholder value and social responsibility, short-term results and long-term growth, and agility and stability;
+ How Japan’s new leadership model fosters innovation, resilience, and competitiveness in a rapidly changing global environment;
+ Why, even in an environment of macroeconomic stagnation due to economic policies at the national level, individual companies can achieve sustainable development through this new leadership model; and
+ How Japan’s new leadership model can inspire and inform business leaders in the West and elsewhere who are facing similar challenges and opportunities.

Resolute Japan offers a rare and insightful perspective on the new corporate fabric of Japan, one that is sure to both challenge and enlighten leaders around the world.

Once hidden behind the veils of entrepreneurship, it is now clear that platforms are reshaping the world of work, and Amazon has been a forerunner in setting the trend.

This book examines two key and contrasting Amazon platforms that differ in how they organize workers: its e-commerce platform and digital labor platform (Mechanical Turk). With access to the people who are working at the heart of these platforms, it explores how different working conditions alienate workers, and how, despite these conditions, workers organize within their political-economic contexts to express their agency in traditional and alternative ways.

Written for social scientists studying and researching the platform economy, this is a timely and important analysis of work and workers on the (digital) shop floor.