DR. GARY S. GOODMAN is the best-selling author of more than twentyfive books and thousands of articles. He is also creator of the applauded training program, “Best Practices in Negotiation,” offered at U.C. Berkeley and UCLA Extension, as well as at organizations worldwide. As an attorney, Fortune 1000 management consultant, and celebrated speaker and lecturer, Dr. Goodman has personally negotiated more than a thousand contracts for his companies and for his clients.

Drawing from the best-published sources and his own ample experiences, Dr. Goodman shares tips and techniques for negotiating everyday transactions as well as mega-deals. You will discover:

The six-step Anatomy of a Negotiation Transaction, a guide from the inception to the execution of an agreement
How to avoid common pitfalls and dirty tricks when negotiating
How not to give away the store
The 3 “T”s in any negotiation: Text, Tone, and Timing
When you should grab their first offer
The secret to detecting 3 types of liars
How to read your counterpart’s pain threshold
The best way to counter dirty tricks
No Job Offer? Negotiate Reconsideration!
How to negotiate Less Job Stress!
Five traps to avoid in preparing for a negotiation
Unique and counter-intuitive advice to finding better bargains on cars and housing

There is a lot of room for creativity in negotiating, but few folks pay attention to the possibilities. You need LOTS of tools, techniques, strategies, ploys, feints, and bluffs in order to come out on top. That’s why expert negotiator Dr. Gary Goodman has provided you with no fewer than 77 Best Practices!

77 Best Practices in Negotiation