

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
- Price: $182.00
- Pages: 175
- Publisher: De Gruyter
- Imprint: De Gruyter Saur
- Series: IFLA Publications
- Publication Date: 17th May 2011
- ISBN: 9783110263312
- Format: Hardcover
- BISACs:
LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
- Price: $182.00
- Pages: 175
- Publisher: De Gruyter
- Imprint: De Gruyter Saur
- Series: IFLA Publications
- Publication Date: 17th May 2011
- ISBN: 9783110263312
- Format: Hardcover
- BISACs:
LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General