Marketing Libraries in a Web 2.0 World

Marketing Libraries in a Web 2.0 World

$182.00

Publication Date: 17th May 2011

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical)... Read More
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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical)... Read More
Description

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Details
  • Price: $182.00
  • Pages: 175
  • Publisher: De Gruyter
  • Imprint: De Gruyter Saur
  • Series: IFLA Publications
  • Publication Date: 17th May 2011
  • ISBN: 9783110263312
  • Format: Hardcover
  • BISACs:
    LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
Author Bio

Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

  • Price: $182.00
  • Pages: 175
  • Publisher: De Gruyter
  • Imprint: De Gruyter Saur
  • Series: IFLA Publications
  • Publication Date: 17th May 2011
  • ISBN: 9783110263312
  • Format: Hardcover
  • BISACs:
    LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General

Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India