The Future of Purpose-Driven Branding

The Future of Purpose-Driven Branding

Signature Programs that Impact & Inspire Both Business and Society

$17.95

Publication Date: 4th October 2022

The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm’s social effort, and advance their business.

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The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm’s social effort, and advance their business.

Read More
Description

Today’s firms need a social effort that is serious and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses: 

  • Create a purpose and culture that nurtures social and environmental efforts
  • Create signature programs to carry that message
  • Build strong signature brands in part with five branding “Must Dos”
  • Use the signature brands to advance a business to get their endorsement and access to their resources

The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers. 

Details
  • Price: $17.95
  • Pages: 260
  • Carton Quantity: 25
  • Publisher: Morgan James Publishing
  • Imprint: Morgan James Publishing
  • Publication Date: 4th October 2022
  • Trim Size: 6 x 9 in
  • ISBN: 9781631959882
  • Format: Paperback
  • BISACs:
    BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Management & Leadership
    BUSINESS & ECONOMICS / Management
    BUSINESS & ECONOMICS / Marketing / Research
Author Bio

David Aaker—the Father of Modern Branding, according to Phil Kotler—has written nine books on brands and brand strategy. He developed several concepts, including the “Aaker” brand vision model, silver bullet brands, the brand relationship spectrum, signature social programs, and “must-have” defined subcategories. A member of the NYAMA Marketing Hall of Fame, his writings have been cited over 160,000 times, and his eighteen books have sold well over one million copies. He is vice-chair of Prophet and lives in Orinda, California.

Today’s firms need a social effort that is serious and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses: 

  • Create a purpose and culture that nurtures social and environmental efforts
  • Create signature programs to carry that message
  • Build strong signature brands in part with five branding “Must Dos”
  • Use the signature brands to advance a business to get their endorsement and access to their resources

The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers. 

  • Price: $17.95
  • Pages: 260
  • Carton Quantity: 25
  • Publisher: Morgan James Publishing
  • Imprint: Morgan James Publishing
  • Publication Date: 4th October 2022
  • Trim Size: 6 x 9 in
  • ISBN: 9781631959882
  • Format: Paperback
  • BISACs:
    BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Management & Leadership
    BUSINESS & ECONOMICS / Management
    BUSINESS & ECONOMICS / Marketing / Research

David Aaker—the Father of Modern Branding, according to Phil Kotler—has written nine books on brands and brand strategy. He developed several concepts, including the “Aaker” brand vision model, silver bullet brands, the brand relationship spectrum, signature social programs, and “must-have” defined subcategories. A member of the NYAMA Marketing Hall of Fame, his writings have been cited over 160,000 times, and his eighteen books have sold well over one million copies. He is vice-chair of Prophet and lives in Orinda, California.