The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm’s social effort, and advance their business.
The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm’s social effort, and advance their business.
Today’s firms need a social effort that is serious and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.
As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses:
Create a purpose and culture that nurtures social and environmental efforts
Create signature programs to carry that message
Build strong signature brands in part with five branding “Must Dos”
Use the signature brands to advance a business to get their endorsement and access to their resources
The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers.
Details
Price: $17.95
Pages: 260
Carton Quantity: 25
Publisher: Morgan James Publishing
Imprint: Morgan James Publishing
Publication Date: 4th October 2022
Trim Size: 6 x 9 in
ISBN: 9781631959882
Format: Paperback
BISACs: BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Management & Leadership BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Marketing / Research
Author Bio
David Aaker—the Father of Modern Branding, according to Phil Kotler—has written nine books on brands and brand strategy. He developed several concepts, including the “Aaker” brand vision model, silver bullet brands, the brand relationship spectrum, signature social programs, and “must-have” defined subcategories. A member of the NYAMA Marketing Hall of Fame, his writings have been cited over 160,000 times, and his eighteen books have sold well over one million copies. He is vice-chair of Prophet and lives in Orinda, California.
Today’s firms need a social effort that is serious and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.
As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses:
Create a purpose and culture that nurtures social and environmental efforts
Create signature programs to carry that message
Build strong signature brands in part with five branding “Must Dos”
Use the signature brands to advance a business to get their endorsement and access to their resources
The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers.
Price: $17.95
Pages: 260
Carton Quantity: 25
Publisher: Morgan James Publishing
Imprint: Morgan James Publishing
Publication Date: 4th October 2022
Trim Size: 6 x 9 in
ISBN: 9781631959882
Format: Paperback
BISACs: BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Management & Leadership BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Marketing / Research
David Aaker—the Father of Modern Branding, according to Phil Kotler—has written nine books on brands and brand strategy. He developed several concepts, including the “Aaker” brand vision model, silver bullet brands, the brand relationship spectrum, signature social programs, and “must-have” defined subcategories. A member of the NYAMA Marketing Hall of Fame, his writings have been cited over 160,000 times, and his eighteen books have sold well over one million copies. He is vice-chair of Prophet and lives in Orinda, California.
Vax Facts is a one-stop-shop for all the information parents and guardians need to make an informed choice about childhood vaccinations.
The challenge for most who are wrestling with whether to give a vaccine is a lack of understanding about what information they really need to make an informed decision.
Written by a pediatrician who witnessed the difference over decades in the health outcomes of the vaccinated, partially vaccinated, and unvaccinated children in his practice, Vax Facts will enlighten parents and guardians and provide the information needed for informed consent.
Covering each of the vaccines recommended by the CDC and doctors, from pregnancy through the teen years, this detailed guide breaks down the ingredients, the lack of safety testing, and the side effects and risks of the vaccines.
With the help of simple data tables that compare the rates of death from the diseases for which we have vaccines and the rates of death from the vaccines themselves, parents and guardians can easily decide what’s right for their children.
With almost four million births per year in the United States, this useful resource will resonate with all who are pregnant or considering pregnancy, and all parents, grandparents, aunts, and uncles who are considering whether vaccination is appropriate for a family member or loved one.
At the end of each chapter, Just a Mom (coauthor DeeDee Hoover) shares personal stories and reflections that allow readers to connect with the information.
This information-packed guide is for all those asking “Should I get my child vaccinated?” who want more than just a yes/no answer. After reading Vax Facts, parents and guardians will be able to decide with confidence whether vaccination is the right choice for their loved one.
Sylvia Weinstein Craft
Platinum Rules for Enjoying Life
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Platinum Rules for Enjoying Life is an inspirational and uplifting book that encourages readers to reflect on ways to enhance their enjoyment of life.
Platinum Rules for Enjoying Life contains easy-to-read advice, common-sense guidance and tips for developing skills and activities that bring more pleasure and fulfillment to each day. It contains 40 concise rules organized in five sections: rules for self-improvement, spending time, enhancing relationships, healthy living and enjoying the seasons. Everyone who wants to develop inner peace, joy and contentment is encouraged to read this insightful book. Given today’s modern busy lifestyles, it's easy to overlook our own needs and lose ourselves as we devote all of our time and energy to the needs of others. This little book reminds us all how to stay true to ourselves while living a life of significance on a daily basis.
Lance Tyson
The Human Sales Factor
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There’s a science to getting others to buy from you—a secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn’t really about moving a product or service. It’s about moving people.
Having spent nearly three decades meticulously examining the skillsets required for connecting with others—through the training and coaching of thousands of sales leaders and their teams for some of the biggest brands in the world—bestselling author Lance Tyson has mastered the powers of persuasion and influence, while decoding the intricacies of why people buy from others.
Whether you’re a seasoned professional or an entrepreneur trying to pitch the next great idea—or maybe you just want to get better at getting what you want—The Human Sales Factor: The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal is for you. This book is a peek under the hood of Lance’s proven, predictable, scalable process. It’s designed for sales leaders and their teams, yet is still approachable and applicable for the person who just wants to open doors and increase the chances of getting anything they want or need.
Connecting and persuading are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements.
Despite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry—has never truly been B2B or B2C. It always has and always will be done Human-to-Human.
Larry Levine
Selling from the Heart
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Sales have changed; gone are the days of manipulative and pushy salespeople who rely on charm to get sales. Selling From The Heart is built for the new economy where authentic relationships matter and out-dated techniques just don’t work any longer.
Larry Levine understands the essential role of relationships when it comes to selling, how those genuine connections can fuel sales funnels and exceed sales goals. In Selling From the Heart, Larry coaches readers to build meaningful relationships in natural ways by discovering their authentic selves and offering that authentic perspective to clients. Sales professionals and entrepreneurs will find new levels of sales and personal fulfillment by Selling From the Heart.
Darryl W. Lyons
Biblical Responsible Investing
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A large shift in financial resources is currently underway. Learn how to position yourself to make effective money moves that will have a lasting impact on America’s future.
Biblical Responsible Investing is for Christians who want to become more intentional, resourceful, and collaborative with their money, as well as how to use the financial markets to increase their return. Additionally, it explores various ways to become involved in the latest trends in the money market.
Originally designed as a manuscript for Wall Street executives to gain insight into Christian approaches to money decisions, Biblical Responsible Investing documents eleven principles that, when understood, will bring a fresh and essential perspective to the table. The revised manuscript is tailored to the needs of everyday people, providing practical direction on how the trends identified can be applicable to their personal financial decisions. Inside the shadowboxes found at the end of each chapter are the tools for Christians to confidently make their financial decisions with a focus on helping their own community and faith.
David L Hancock
Performance-Driven Giving
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$18.95
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Performance-Driven Giving is an empowering journey that will inspire you to give and live like no one else.
Our culture teaches us that the key to happiness is being a consumer. But the truth is that the deepest and most lasting joy comes by giving. You will learn why giving is so important to your performance and discover a framework for building a giving habit into your life.
Giving is a key factor in your performance in every area of your life. This one-of-a-kind resource shows you the how and why of performing at your very best by giving.
Many people don’t give because they have never been taught why, how, or where to give. This journey will show you a powerful spiritual perspective, help you overcome the obstacles giving, and show you practical ways to start giving right away.
If you’ve been looking for a resource to help you perform and make a bigger difference in the world, look no further. Performance-Driven Giving is your guide to personal and professional fulfillment like you’ve never experienced.