Consumer Psychology: A Study Guide to Qualitative Research Methods

Consumer Psychology: A Study Guide to Qualitative Research Methods

$29.95

Publication Date: 18th April 2016

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches... Read More
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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches... Read More