Reveals the secret expectations harbored by business school professors when viewing presented material. Designed to offer a competitive advantage to anyone interested in a career in business, this book offers a truly unique means of developing powerful presentation skills.
Reveals the secret expectations harbored by business school professors when viewing presented material. Designed to offer a competitive advantage to anyone interested in a career in business, this book offers a truly unique means of developing powerful presentation skills.
‘The Complete Guide to Business School Presenting: What your professors don't tell you... What you absolutely must know’ reveals the secret expectations harbored by business school professors when viewing your presentations. Offering a competitive advantage to anyone interested in a career in business, this award-winning guide provides a truly unique means of developing powerful presentation skills.
The guide identifies the seven verities of speaking that form the bedrock of superior presenting in the twenty-first century, and which imbue any speaker with power, energy and confidence: stance, voice, gesture, expression, movement, appearance and passion. These presentation techniques can transform a person’s professional life, ignite the potential for landing a higher position, and distinguish a business student from the vast majority of their competitors – all by correlating directly with the inherent values of corporate America.
The book also discusses the utility of business analysis tools, such as “SWOT,” “PEST,” “value chain analysis” and Porter’s “Five Forces,” and demonstrates how to work seamlessly and effectively with PowerPoint to deliver concise and persuasive presentations. It also addresses the innate challenges of working as a group and preparing group presentations – a requirement of all business students and a highly sought-after skill amongst corporate recruiters. In addition, a section on preparing for case competitions – a major rite of passage for business majors and MBAs – is included. The result is a masterpiece of business school wisdom and practicality.
Details
Price: $29.95
Pages: 276
Publisher: Anthem Press
Imprint: Anthem Press
Publication Date: 10th October 2012
Trim Size: 6 x 9 in
Illustration Note: 20+ bw illustrations
ISBN: 9780857285140
Format: Paperback
BISACs: BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations
Author Bio
Stanley K. Ridgley is Assistant Clinical Professor of Management at Drexel University’s LeBow College of Business in Philadelphia, PA.
Table of Contents
Preface; Acknowledgments; Introduction; PART I: THE WORLD OF PRESENTING; Chapter 1. I Hate Presentations; Chapter 2. Public Speaking: The Twenty-first Century Presenter; Chapter 3. Basics of Your Talk; PART II: THE SEVEN SECRETS OF SUCCESSFUL SPEAKERS: FROM STICK-PUPPET TO 3D PRESENTING; Chapter 4. Stance; Chapter 5. Voice: “I Feel Especially Powerful Today!”; Chapter 6. Gesture; Chapter 7. Expression; Chapter 8. Movement: No More Stick-Puppet Presenting; Chapter 9. Appearance; Chapter 10. Passion: Evoking Emotion, Displaying Earnestness; PART III THE STORY; Chapter 11. Storytelling I: The Secret Weapon; Chapter 12. Storytelling II: What Kinds of Stories?; Chapter 13. Storytelling III: How Do We Tell a Story?; PART IV: GROUP PRESENTATIONS; Chapter 14. The Curse and Blessing of Group Presentations; Chapter 15. Group Presentations I: Getting Ready; Chapter 16. Group Presentations II: What to Do?; Chapter 17. Tools of Analysis: Orient, Eliminate, Emphasize, Compare; Chapter 18. The Case Competition; Conclusion; Glossary; Index
‘The Complete Guide to Business School Presenting: What your professors don't tell you... What you absolutely must know’ reveals the secret expectations harbored by business school professors when viewing your presentations. Offering a competitive advantage to anyone interested in a career in business, this award-winning guide provides a truly unique means of developing powerful presentation skills.
The guide identifies the seven verities of speaking that form the bedrock of superior presenting in the twenty-first century, and which imbue any speaker with power, energy and confidence: stance, voice, gesture, expression, movement, appearance and passion. These presentation techniques can transform a person’s professional life, ignite the potential for landing a higher position, and distinguish a business student from the vast majority of their competitors – all by correlating directly with the inherent values of corporate America.
The book also discusses the utility of business analysis tools, such as “SWOT,” “PEST,” “value chain analysis” and Porter’s “Five Forces,” and demonstrates how to work seamlessly and effectively with PowerPoint to deliver concise and persuasive presentations. It also addresses the innate challenges of working as a group and preparing group presentations – a requirement of all business students and a highly sought-after skill amongst corporate recruiters. In addition, a section on preparing for case competitions – a major rite of passage for business majors and MBAs – is included. The result is a masterpiece of business school wisdom and practicality.
Price: $29.95
Pages: 276
Publisher: Anthem Press
Imprint: Anthem Press
Publication Date: 10th October 2012
Trim Size: 6 x 9 in
Illustrations Note: 20+ bw illustrations
ISBN: 9780857285140
Format: Paperback
BISACs: BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations
Stanley K. Ridgley is Assistant Clinical Professor of Management at Drexel University’s LeBow College of Business in Philadelphia, PA.
Preface; Acknowledgments; Introduction; PART I: THE WORLD OF PRESENTING; Chapter 1. I Hate Presentations; Chapter 2. Public Speaking: The Twenty-first Century Presenter; Chapter 3. Basics of Your Talk; PART II: THE SEVEN SECRETS OF SUCCESSFUL SPEAKERS: FROM STICK-PUPPET TO 3D PRESENTING; Chapter 4. Stance; Chapter 5. Voice: “I Feel Especially Powerful Today!”; Chapter 6. Gesture; Chapter 7. Expression; Chapter 8. Movement: No More Stick-Puppet Presenting; Chapter 9. Appearance; Chapter 10. Passion: Evoking Emotion, Displaying Earnestness; PART III THE STORY; Chapter 11. Storytelling I: The Secret Weapon; Chapter 12. Storytelling II: What Kinds of Stories?; Chapter 13. Storytelling III: How Do We Tell a Story?; PART IV: GROUP PRESENTATIONS; Chapter 14. The Curse and Blessing of Group Presentations; Chapter 15. Group Presentations I: Getting Ready; Chapter 16. Group Presentations II: What to Do?; Chapter 17. Tools of Analysis: Orient, Eliminate, Emphasize, Compare; Chapter 18. The Case Competition; Conclusion; Glossary; Index
