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Beyond multi-channel marketing
Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
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Grand transformation to entrepreneurial economy
Formica explains why public policy needs to shift towards the entrepreneurial economy and how this can be done. This book focuses on the crucial role of policies to support entrepreneurs and establish the right environment for new business development and rapid conversion of ideas into enterprise...
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Decision making in behavioral strategy
This book series on behavioral strategy explores the role of psychology and decision-making in strategic management. The volume Decision Making in Behavioral Strategy includes contributions on acquisitions, entrepreneurship, metacognition, and more, offering a comprehensive review of decision-mak...
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Sustainable transport and tourism destinations
Transport and sustainability are intrinsically linked. This book examines the links between transport, tourism, and sustainability by means of a series of large case studies covering several countries.
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World agricultural resources and food security
This volume analyzes food security issues such as agricultural policy, global agricultural trade, international agricultural research and development, biotechnology, climate change, food waste, and nutrition guidelines.
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Research in finance
Presents evidence showing that ownership structure affects a firm's agency costs of cash flow, which, in turn, influences the market's reaction to changes in the firm's dividend policy. This volume examines the relationship between managerial entrenchment and the effectiveness of internal governa...
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Advances in management accounting
Addresses such management accounting issues as: budgeting and investment decisions, compensation and performance, and research paradigms. This book includes both theoretical and practical discussions. It is suitable for both academics and practitioners.
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New advances in experimental research on corruption
Looks at Gender and corruption.
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Governance and sustainability
An analysis of the issues raised concerning both sustainability and governance and an investigation of approaches taken to dealing with these issues. The research has been developed by experts from around the world who each look at different issues in different contexts.
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Management of team leadership in extreme context
This book discusses balancing managerial "administrative-control" and "team-leadership" based on work context. It focuses on managing business units in extreme conditions, emphasizing the importance of preparation and special teams for survival and success in turbulent environments.
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Research in economic history
In this new volume of Research in Economic History, editors Christopher Hanes and Susan Wolcott bring together a cast of expert contributors to vigorously interrogate and analyze historic economics questions, looking across the political economy of the US, European history, and longstanding econo...
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Qualitative consumer research
Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.
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Digital pr
The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance a...
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Advances in business and management forecasting
Aims to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. The topics in this title include: sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application o...
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The handbook of managing and marketing tourism experiences
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of ...
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Bank fragility and regulation
Focuses on problems in banking that have the potential not only for disrupting the smooth provision of banking and other financial services, but also for adversely affecting domestic and even international macroeconomic activity. This work talks about fragility and regulation in different countries.
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Advances in accounting behavioral research
The theme of Volume 28 is emerging theory, methods, and applications towards behavioral research in accounting and audit. Chapters collected here examine topics ranging from CFO ethnicity and impact on financial reporting to career imprinting to safeguards in crowdfunding and more.
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Performance measurement and management control
This volume contains exemplary papers that were presented at the 2017 Conference on Performance Measurement and Management Control in Nice, France, by researchers in the field from North America, South America, Africa, Europe, and Asia.
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Corporate social performance
Corporate Social Performance – Reflecting on the Past and Investing in the Future explores the drivers, evolution, and paradoxes of CSP. It highlights pitfalls in CSP application and presents CSP as a pathway to a better world. Authored by international experts, it offers diverse perspectives on ...
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West meets east
This volume consists of two parts: "Developing Quantitative Techniques" and "Exploring Mixed Research Methods". With authors from an array of country backgrounds, including Australia, Brazil, Canada, China, Russia, Singapore, the UK and the US, this volume promotes methodological exchange between...
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Facilitating the socio-economic approach to management
This 20th volume in the Research in Management Consulting series captures the 2013 SEAM conference co-sponsored by ISEOR in the U.S. It includes presentations, revised papers, and Q&A sessions, offering insights into the SEAM paradigm. A general bibliography on SEAM's development and applicat...
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Positive design and appreciative construction
This volume on positive design, appreciative intelligence and social innovation and social entrepreneurship for sustainable value. It takes a generative approach, building on positive design principles inherent in the appreciative inquiry methodology and proposes moving from sustainable developm...
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Knowledge risk and its mitigation
The life cycle of companies and enterprises, at present, is short-lived due to rapid social and technological changes. Despite the growing awareness on the importance of knowledge management (KM) among academic researchers, it is still not widely practiced in industry. Why is this?
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Issues in entrepreneurship
An international cast of scholars and writers explore a range of issues related to contracts and corporate entrepreneurship. They cover the characteristics and country differences that describe how entrepreneurs succeed in a number of sectors and locations worldwide.
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