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Reinventing work
Organizations often declare that their biggest asset is their people. As such, business leaders make constant efforts to hire the best talent – and to get the best out of their workers. But a confluence of forces is reshaping all aspects of talent management. A war for talent rages and will be ex...
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Unlocking the power of the cloud
The cloud revolution is reshaping the foundation of business. The old playbook is obsolete. The new rules haven't been written—until now. Unlocking the Power of the Cloud delivers the definitive blueprint for governing in the cloud. Taking a groundbreaking 'business-first' approach, this book r...
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Esg unlocked
Money flows like never before—yet few stop to ask where it comes from. Every dollar is rooted in something deeper: nature, people, and trust. These are the real sources of prosperity. And they're under threat.At a time when Environmental, Social, and Governance (ESG) thinking is under political f...
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Mastering chatgpt
With over 100 million users in its first few months and growing exponentially, ChatGPT has revolutionized how we think and work. From creative writing to customer support, and from education to healthcare, it has sparked a global transformation. But how can you and your business unlock its full p...
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Personal leadership in the age of no retirement
Finalist in the Leadership: Motivation category of the Goody Business Book Awards 2025We are living longer and often healthier lives than ever before in history. Shouldn’t our work lives adapt to this new era of longevity? By introducing a sustainable personal leadership development approach th...
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Marketing
Das etablierte Lehrbuch vermittelt wesentliche Grundlagen des konzeptionellen Marketings praxisorientiert, klar strukturiert und leicht verständlich. Es legt besonderen Fokus auf das klassische Konsumgütermarketing. Das Buch beginnt mit den grundlegenden Konzepten des Marketings, einschließlich d...
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Risk takers
Risk Takers: Uses and Abuses of Financial Derivatives bridges the gap between theory and practice, making the often mysterious world of derivative finance both accessible and engaging. Through clear explanations and real-world stories, John Marthinsen reveals how derivatives can be wielded to cre...
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Marketing für unternehmensberatungen
Vor dem Hintergrund des digitalen Wandels haben sich auch die Markt- und Wettbewerbsbedingungen der Beratungsunternehmen verändert. Eine Branche, deren Wurzeln zumeist bei Technikern und Tüftlern zu suchen sind, steht vor der Herausforderung, unter den veränderten Rahmenbedingungen erfolgversprec...
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Unternehmensführung und nachhaltigkeit
Das Thema Nachhaltigkeit und seine richtige unternehmensstrategische Einordnung und Umsetzung im Rahmen anderer Mega-Themen wie Digitalisierung und Künstliche Intelligenz bietet eine der wichtigsten gesellschaftlichen und wirtschaftlichen Chancen der Gegenwart. Voraussetzung ist, dass die Unterne...
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Kostenrechnung
Die Kostenrechnung ist seit jeher ein wichtiges Instrument einer erfolgsversprechenden Unternehmensführung. Insbesondere die praktische und damit verbundene theoretische Hinwendung zum Themengebiet des Controllings sowie ihre herausragende Bedeutung im Rahmen der Insolvenzforschung, des Ratings u...
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Erfolgreiche transformation von geschäftsmodellen in disruptiven zeiten
Die Autoren bieten Lösungen für etablierte Unternehmen, die mit disruptiven Herausforderungen konfrontiert sind. Basierend auf umfangreichen Untersuchungen und Diskussionen wurde ein einzigartiger Managementansatz, der High 5 Ansatz, entwickelt, der die erfolgreiche Selbstdisruption etablierter U...
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Thriving after workplace bullying
American Book Fest Awards 2025 Finalist in the Business: Motivational categoryThe targets of workplace bullies often suffer long after the bullying stops. Resentment, anger, emotional pain, and even physical ailments can prevent them from moving forward with their lives. How can people who have b...
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The innovation tribe
In The Innovation Tribe, Hannes Erler—globally recognized innovation thought leader and former pioneer at Swarovski—offers a bold and deeply human answer: the future must be co-created by people who unite vision, courage, and shared values. Drawing on more than four decades at the intersection of...
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Einführung in die wirtschaftsinformatik
Das Lehrbuch bietet eine managementorientierte Einführung in das Fach. In der 6. Auflage wurde es vollständig überarbeitet. Anhand zwei durchgängiger Fallstudien und Aufgaben mit Lösungen bietet es viele Anwendungsmöglichkeiten. Für Lehrende wird ein umfassendes Onlineangebot angeboten. Auf der W...
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Revenue management für ferienimmobilien
Während Revenue Management in der Hotellerie bereits recht verbreitet ist, gibt es bisher nur wenige Übertragungen auf den Markt der Ferienimmobilien. Revenue Management für Ferienimmobilien geht diesen Schritt. Von der privaten Vermietung einzelner Objekte bis zur hunderte Objekte vermietenden A...
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Outdoor-sport-tourismus
Outdoor-Sport-Tourismus steht für moderne Reiseformen im Spannungsfeld von Natur, Digitalisierung und Nachhaltigkeit. Der Sammelband beleuchtet aktuelle Trends, Herausforderungen und Innovationspotenziale – von Besucherlenkung über digitale Naturerlebnisse bis zu zukunftsfähiger Mobilität. Interd...
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Sustainable business model innovation
Reimagining business models is a tall order for any management team, and especially so in today’s business landscape of continual disruptive change. Having examined hundreds of businesses over the course of their research, the BCG Henderson Institute has developed a systematic approach for reimag...
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Wirtschaftsprivatrecht
Betriebswirte managen regelmäßig Geschäfte und Projekte. Das Recht spielt dabei eine wichtige Rolle. Es zeigt Gestaltungsspielräume auf und hilft, Risiken zu reduzieren. Die Autoren, 14 erfahrene Hochschullehrer mit unterschiedlichem juristischen Expertenwissen, erklären die für Betriebswirte rel...
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Strategic contextual leadership
How can top teams lead strategically within multi-layered and shifting contexts and conditions to excel and achieve sustainable success? Amidst today's rapidly evolving global economy, where multicultural, globally dispersed, and pluralistic organizations grapple with unprecedented challenges a...
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Non-stationary stochastic processes estimation
The problem of forecasting future values of economic and physical processes, the problem of restoring lost information, cleaning signals or other data observations from noise, is magnified in an information-laden word. Methods of stochastic processes estimation depend on two main factors. The fi...
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Mastering m&a narratives
This book reimagines mergers and acquisitions as emotionally charged, narrative-driven processes rather than linear business events. Challenging traditional models that separate pre- and post-acquisition phases, it introduces a dynamic framework that emphasizes the sequence and emotional impact o...
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Relational skills development for next generation leaders
The post-pandemic world has witnessed seismic shifts in the business environment. Businesses, large and small, are tackling digital transformation; we face irregular economic recovery, a rising cost of living, the energy transition impasse and uneven wealth distribution. Add to this an increased ...
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The oligarchs’ grip
Goody Business Book Awards Finalist 2023 Shortlisted in the International Business Book category at the Business Book Awards in partnership with Pathway Group 2024 The first ever guide to oligarchs as a global and historical phenomenon. Today, more than twenty oligarchs serve as heads of state...
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Digital business strategy
Shortlisted in the Start-up/Scale-up category at the Business Book Awards in partnership with Pathway Group 2024 Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But...
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