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Make 'em laugh & take their money
Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or pro--who must stand and deliver speeches, seminars, group sales presentations,...
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Above the fray
The premise of ""Above the Fray"" is that the Information Age is creating a turbulence most business owners fail to acknowledge or take steps to profitably manage. ""Above the Fray"" offers a method of creating a vision that produces clarity. It teaches how to create plans with a bias toward acti...
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The botty rules
With candid honesty, sharing his mistakes as well as the things he got right, Nigel tells the inside story of how he built his Solihull based multi-million pound business empire from scratch in just five years. A story of our times, the tale is interspersed with "Botty Rules"--the simple but powe...
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Great legal marketing
Marketing legal services is tougher than ever for solo and small firm lawyers. There are more lawyers, more websites, and more media choices than ever before. In the past, lawyers have tried to differentiate themselves by ‘shouting louder.’ Ads that use talking frogs, fistfuls of cash and gory ac...
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