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Designing experiences
J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish.
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The power of and
The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today’s most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key concepts.
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Industrial policy and economic transformation in africa
Explores the vital role that industrial policies can play in bringing about a transformation of African economies
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Development cooperation in times of crisis
Leading governments undertook extraordinary measures to offset the 2008 economic crisis, shoring up financial institutions, stimulating demand to reverse recession, and rebalancing budgets to alleviate sovereign debt. While productive in and of themselves, these solutions were effective because t...
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Pandora’s risk
Author of the acclaimed work Iceberg Risk: An Adventure in Portfolio Theory, Kent Osband argues that uncertainty is central rather than marginal to finance. Markets don't trade mainly on changes in risk. They trade on changes in beliefs about risk, and in the process, markets unite, stretch, and ...
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The conversational firm
A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has co...
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Shareworthy
Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share.
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Getting price right
Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term ...
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Corporate risk management
More than thirty leading scholars and finance practitioners discuss the theory and practice of using enterprise-risk management (ERM) to increase corporate values. ERM is the corporate-wide effort to manage the right-hand side of the balance sheeta firm's total liability structure-in ways that e...
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Creating a learning society
To understand how countries grow and develop, it is essential to know how they learn and become more productive and what government can do to promote learning. In Creating a Learning Society, Joseph E. Stiglitz and Bruce C. Greenwald cast light on the significance of this insight for economic the...
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Frontier investor
Opening up a whole new world—and worldview—to the adventurous investor.
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Passion for reality
The first biography of a major early-twentieth-century business leader and the historical and ethical implications of his work.
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Sports entrepreneurship
This book is for anyone who dreams of starting a sports business. Christopher Mumford explores the state of the game in data analytics, sports betting, eSports, youth sports, fitness, and the fan experience.
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Inside the investments of warren buffett
Since the 1950s, Warren Buffett and his partners have backed some of the twentieth century's most profitable, trendsetting companies. But how did they know they were making the right investments? What did Buffet and his partners look for in an up-and-coming company, and how can others replicate t...
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Escaping the resource curse
The wealth derived from natural resources can have a tremendous impact on the economics and politics of producing countries. In the last quarter century, we have seen the surprising and sobering consequences of this wealth, producing what is now known as the "resource curse." Countries with large...
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Risk, choice, and uncertainty
Risk, Choice, and Uncertainty offers a new narrative of the three-century history of the study of decision making, tracing how crucial ideas have evolved and telling the stories of the thinkers who shaped the field. George G. Szpiro examines economics from theories of optimal decision making to b...
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Reset
James Rubin and Barie Carmichael provide a roadmap for businesses to rebuild trust and find their voice. Reset offers case studies of reputations lost and found, suggesting fundamental strategies to mitigate risk and build the corporate brand. This book is a guide to navigating the pitfalls and t...
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Garden variety
John Hoenig explores the path by which the tomato went from a rare seasonal crop to America’s favorite vegetable. Garden Variety illuminates American culinary culture from 1800 to the present, challenging a simple story of mass-produced homogeneity and demonstrating the persistence of diverse foo...
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From head shops to whole foods
From Head Shops to Whole Foods writes a new history of social movements and capitalism by showing how activists embraced small businesses. Joshua Clark Davis uncovers the historical roots of contemporary interest in ethical consumption while exploring how today’s companies have adopted the langua...
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Speculation, trading, and bubbles
José A. Scheinkman offers new insight into the mystery of bubbles in financial markets. Noting some general characteristics of bubbles—such as the rise in trading volume and the coincidence between increases in supply and bubble implosions—Scheinkman offers a model, based on differences in belief...
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Too little, too late
The current approach to resolving sovereign debt crises does not work: sovereign debt restructurings come too late and do too little. Providing guidance for those who intend to take up reform, this book assesses the relative merits of various debt-restructuring proposals, especially in relation t...
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