Computers

Artificial Intelligence (AI) is not only the latest buzz word in the digital world; it is already embedded in all parts of modern life – you are almost certainly using AI on a daily basis, even if you don’t know it. One undeniable fact is that the subject of AI is a complicated and extensive one, which can throw up a multitude of questions and issues.

AI for Seniors in easy steps offers a very real (and human) guide to the complexities of AI, and shows how its power can be harnessed to improve numerous aspects of everyday life. AI is a wide-ranging – and, at times, confusing – subject, and the book breaks down many of its intricacies so that the whole subject seems a lot more manageable. The book starts by:

The rest of the book covers specific topics that are beginning to increasingly rely on AI. Each chapter has examples of AI apps that can be used in each area, all in the familiar In Easy Steps style. These include:

AI for Seniors in easy steps will ensure that the mysteries, concerns and benefits of AI are fully explained and illustrated so that you can confidently engage with this essential and exciting new technology.

GO Programming in easy steps, 2nd edition is updated for GO version 1.26 (released February 10, 2026) and first illustrates golang programming basics with variables, operators, flow control, and functions, before moving on to demonstrate Object-Oriented Programming (OOP) with golang. This book then shows how golang can handle user input, plus read and write files on your own system.

This new edition has also added language addition for the new() function and has been updated to demonstrate all examples in the Visual Studio Code IDE.

GO Programming in easy steps, 2nd edition has an easy-to-follow style that will appeal to:

This book makes no assumption that you have previous knowledge of any programming language, so is suitable for a beginner or a programming guru.

Python in easy steps, 3rd edition teaches you to program in the powerful Python programming language – the world’s favorite coding language. It gives complete examples that illustrate each aspect with colorized source code.

Python in easy steps, 3rd edition begins by explaining how to install the free Python interpreter so that you can quickly begin to create your own executable programs by copying the book's examples. It demonstrates all the Python language basics before moving on to provide examples of Object-Oriented Programming (OOP). A new chapter for this edition then demonstrates how to process web form data with the Flask web framework for Python. The book concludes by demonstrating how you can use your acquired knowledge to create and deploy graphical windowed applications.

Python in easy steps, 3rd edition has an easy-to-follow style, and makes no assumption you have previous knowledge of any programming language, so it's ideal for:

Artificial intelligence (AI) is heralded as a revolutionary force in the global economy. But the transformation it brings is not simply about new technology as a driver of change. It is about who owns it, what they want to do with it, who can pay for it, and how other economic actors around the world – from legacy manufacturing firms in the Global North to farmers in the Global South – must adjust.


This book explores AI systems as products of unequal and conflictual power relations. It exposes grand AI narratives as rhetorical ammunition in political fights over tech futures and socio-economic distribution. Tech giants leverage infrastructure and data to cement their global dominance. Meanwhile, geopolitical competition between China and the United States increasingly dominates the AI economy, entrenching globe-spanning dependencies. The AI Matrix is an essential guide to the real-world economic dynamics that AI unleashes.

THE AI ACT HANDBOOK //

- Detailed overview of the AI Act

- Impact of the AI Act on various areas (including fi nance, employment law, advertising and administration)

- Related areas of law (data protection, IP and IT law)

- Practical overview of AI governance, risk and compliance in companies

- Information on standards, norms and certifications

By experts for practitioners – with this handbook, you can prepare yourself for the requirements of the European AI Act in a practical and compliant manner. Get comprehensive information on the effects on the various application fields of artificial intelligence in the private and public sectors. After a brief introduction to the history and technology of AI, you will receive a detailed subsumption of the content of the AI Act based on the various risk categories. Subsequently, areas of law closely related to the use of AI, in particular data protection, IP and IT law, will be dealt with in detail. By providing case studies, the book shares insights about the impact of the AI Act on various areas such as autonomous driving, work, critical infrastructure, medicine, insurance, etc. The correlation with the areas of law relevant to these areas will also be considered. A practical overview of the topic of AI governance, risk and compliance (GRC) in companies, tips on the application of guidelines and governance frameworks, implementation ideas for trustworthy AI as well as standards, norms and certifications complement the book.

The TEAM OF AUTHORS consists of lawyers specializing in IT and data protection law and the use of AI. It includes, among others, one of Austria's representative in the AI Act negotiations at EU Council level and the founder of the Austrian association Women in AI.

FROM THE CONTENTS //

- What Is AI and How Do Data Science and Data Analytics Differ?

- Geopolitics of Artificial Intelligence

- AI Act: Rights and Obligations

- Data Protection

- Intellectual Property

- AI and IT Contract Law

- Private Sector

- Public Sector

- Ethics

- Governance in the Company

The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.

Why do crucial customer insights often fail to drive product decisions? The answer: wasted research. Jake Burghardt identifies the insidious root causes of research waste, giving actionable ideas to increase the impact of siloed research. You’ll learn to enhance collaboration, maximize learning, and drive research-informed product launches. Anyone—from UX researchers and insight generators to data scientists and CX analysts—will benefit from these crucial customer insights.

Who Should Read This Book

This book is for anyone who’s seen too many important customer insights that failed to drive next steps in their business. It’s for leaders and practitioners who want to experiment with new ways to increase their organization’s research use in product development and delivery. Specifically, it’s perfect for researchers from any discipline from UX to CX to sales to data science. It’s also a must-read for leaders of product, design, marketing, and engineering —anyone who wants to improve decision-making based on available customer research. And that includes operations people.

Takeaways

 
• Uncover tools and methods to reduce research waste.
 
• Learn how to find and use hidden research that might have lasting impact on your organization.
 
• Discover knowledge-consolidating tools and requirements for repositories.
 
• Increase the impact of any type of customer research on your organization.
 
• Note the special “IDEA” sections that show possible actions to choose based on what makes sense for your current resources and organizational context
 
• See “You Might Be Asking” sidebars, which give answers to common questions.
 
• Search for “Imagine a Way Forward” sidebars that highlight special scenarios—telling a story of action ideas as step-by-step narratives.
 
• Look for insightful interviews from experts in the field.
 
• Read the chapter summaries of key proposals to get more value from research, including a distillation of what success might look like.

Welcome to the future, where you can talk with the digital things around you: voice assistants, chatbots, and more. 

But these interactions can be unhelpful and frustrating—sometimes even offensive or biased. Conversations with Things teaches you how to design conversations that are useful, ethical, and human–centered—because everyone deserves to be understood, especially you.

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

After years of building the same interface elements, some designers and developers get wise and try to create reusable, common solutions to help everyone stop reinventing the wheel every time. Most fail. In Design That Scales, design systems expert Dan Mall draws on his extensive experience helping some of the world's most recognizable brands create design practices that are truly sustainable and successful.

Who Should Read This Book?

Takeaways

• A design system is crucial for any organization managing two or more digital products. Learn how to create, manage, and sustain a successful design system.
• See how the ecosystem of a design system works in order to understand the context for success.
• Figure out where the people involved in a design system fit and how they can best collaborate.
• Learn the metrics for success within a design system and how to measure them.
• Determine the best techniques for marketing your design system to stakeholders.
• Learn what guidance and relationships are crucial for a design system to succeed.
• See the end-of-chapter questions that highlight how to guide your design system to a profitable outcome.

Effective interface animation deftly combines form and function to improve feedback, aid in orientation, direct attention, show causality, and express your brand’s personality. Designing Interface Animation shows you how to create web animation that balances purpose and style while blending seamlessly into the user’s experience. This book is a crash course in motion design theory and practice for web designers, UX professionals, and front-end developers alike.

Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.

Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield.

In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further―showing the methods and details behind asking questions―from the words themselves to the interviewer’s actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations.

But, hey, that’s just the nuts and bolts of the book. The truly fun part is Steve’s voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias―how to identify and deal with it so that it doesn’t affect interviews.

Everyone will get something from this book. But beyond the requisite information, it’s simply a good read. And if you want another good read with stories galore, pick up Steve’s other book Doorbells, Danger, and Dead Batteries.

"Quite simply the best book on when, why, and how you should conduct user interview studies."
—Elizabeth F. Churchill, PhD, Senior Director, Google

Who Should Read This Book?

• Anyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are.
• Anyone and everyone who wants to learn how to interview and listen to people.
• Anyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and you.

Takeaways

• User research is key for companies to include in their design and development process.
• The best way to do user research is through interviewing users and determining their needs.
• Interviewing can identify what could be designed or what is actually a problem.
• Teams who meet their users face-to-face will build better products.
• Field research takes a lot of preparation to be successful―and a solid plan in advance.
• There are critical techniques and frameworks for mapping human behavior.
• A good interviewer always puts their participants at ease.
• If you ask the right questions, you’ll get the right answers.
• A smart interviewer checks their worldview at the door.
• To establish a rapport with your interviewee, listen and don’t be judgmental.
• Research data is a combination of analysis and synthesis.
• The importance of research analysis must be continually highlighted and emphasized to the powers that be.

We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.

Good content isn’t magical—it's thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you'll learn how to create effective content, using hard–won research methods, best practices, and proven tips for conducting quantitative and qualitative content–focused research and testing.

"This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX—by which I mean EVERYONE."
—Kristina Halvorson, CEO and Founder, Brain Traffic

Who Should Read This Book?

Takeaways

• Realistically assess the current state of your content.
• Learn how to write content research questions.
• Create a content research study and evaluate your content&apos:s effectiveness.
• Identify which specific words or content elements to test. Analyze your research results.
• Identify which specific words or content elements to test.
• Determine which research methods and tools are ideal for your team's content research needs.
• Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience—and improving your bottom line.
• Create a content research roadmap.
• Learn from professional content people in case studies that highlight practical examples.

"This isn't yet another seemingly-endless-series-of-checklists books to help you tick off all the elements that cumulatively add up to accessibility. Instead, it's a book about how to improve the way you do user experience design, so it inevitably produces things that are accessible." — Steve Krug, Author of Don't Make Me Think: A Common Sense Approach to Web Usability

If you are in charge of the user experience, development, or strategy for a web site, A Web for Everyone will help you make your site accessible without sacrificing design or innovation. Rooted in universal design principles, this book provides solutions: practical advice and examples of how to create sites that everyone can use.

Your customer has five senses and a small universe of devices. Why aren't you designing for all of them? Go beyond screens, keyboards, and touchscreens by letting your customer's humanity drive the experience—not a specific device or input type. Learn the techniques you'll need to build fluid, adaptive experiences for multiple inputs, multiple outputs, and multiple devices.

Mobile user experience is a new frontier. Untethered from a keyboard and mouse, this rich design space is lush with opportunity to invent new and more human ways for people to interact with information. Invention requires casting off many anchors and conventions inherited from the last 50 years of computer science and traditional design and jumping head first into a new and unfamiliar design space.

Card sorting helps us understand how people think about content and categories. Armed with this knowledge, we can group information so that people can better find and understand it. In this book, Donna describes how to plan and run a card sort, then analyse the results and apply the outcomes to your project.

Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

Many designers enjoy the interfaces seen in science fiction films and television shows. Freed from the rigorous constraints of designing for real users, sci-fi production designers develop blue-sky interfaces that are inspiring, humorous, and even instructive. By carefully studying these “outsider” user interfaces, designers can derive lessons that make their real-world designs more cutting edge and successful.

Game design is a sibling discipline to software and Web design, but they're siblings that grew up in different houses. They have much more in common than their perceived distinction typically suggests, and user experience practitioners can realize enormous benefit by exploiting the solutions that games have found to the real problems of design. This book will show you how.

Most organizations fail to tap into the game–changing power of research. Research That Scales is the ultimate playbook for transforming your research practice, whatever its size or shape, into an impactful and efficient insight–generating engine. Use it to plan, manage, and scale a research practice that can truly propel businesses forward.

Who Should Read This Book?

If you’re a research leader, a researcher, or a ResearchOps specialist, this book is a must–read. But if you work in product management, design, content, marketing, academia, or for an agency, and do research as part of your work, this book is for you, too. Anyone involved in devising strategies and systems that support scaled–up human–centered research will find Research That Scales invaluable.

Takeaways

• Learn what it means to scale research and how to build purpose into your research practice.
• Gain a pragmatic view of research strategy and why it's crucial to scaling research.
• Design a research operating system that can grow the impact of research.
• Uncover the eight elements of research operations and the ResearchOps Venn diagram.
• Use the ResearchOps Planning Matrix to deliver operations that make good ideas real.
• Build systems that make finding the right research participants a breeze.
• Learn how to make the most of research by developing a research knowledge management (RKM) strategy.
• Build a foundation of trust with your company and stakeholders by shifting perceptions about research.
• Make ethics and data privacy more than a checklist of dos and don'ts and lofty principles.
• Learn how to become a "money magnet" for research.
• Attract and retain the best research talent to fuel your growth.

Whether you're new to UX or a seasoned practitioner, The User Experience Team of One gives you everything you need to succeed, emphasizing down–to–earth approaches that deliver big impact over time–consuming, needlessly complex techniques. This updated classic remains a comprehensive and essential guide for UX and product designers everywhere—you'll accomplish a lot more with a lot less.

Who Should Read This Book?

The techniques and advice in this book are applicable to anyone who is just starting out in user experience, as well as seasoned practitioners who have been in the field for years. In addition, anyone who read the first edition will appreciate this updated edition that features loads of new material that has changed over the past 10 years. There are tips, tools, and techniques throughout the book to improve your performance. The various methods detail exactly how to handle a variety of situations—from the timing involved, the materials, when to use that information, and how to try it out. Look for real–life sidebars from the authors, as well as experts in the field. This book applies to a team of one or a team of many.

Takeaways

• The first section covers the philosophy of the UX team of one—why you do it, how you build support, how to identify common challenges, and how to keep growing.
• The second section of the book, "Practice," gives you tools and techniques for managing this balancing act with detailed methods.
• The 25 up–to–date methods in Part II prompt a question about a specific topic, answer the question, give the average time it will take to deal with the issue, tell you when to use this material, and give you instructions for "Trying It Out".
• You can learn about working conditions that a team of one often experiences.
• The book addresses difficult situations that UX practitioners often encounter (for example, the need for speed in corporate environments.
• Be sure to review the UX Value Loop[TM] that Joe created to define UX.
• Check out sidebars that highlight some of Joe and Leah's personal real–life experiences.
• The end of each chapter tells you what to do if you can "only do one thing"
• Finally, notes and tips give you handy techniques and tools to use in your own practice.

There is no single methodology for creating the perfect product—but you can increase your odds. 

One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

User experience designers and researchers are wrestling with product management—as a peer discipline, a job title, a future career—or simply wondering exactly what it entails. In Product Management for UX People, Christian

Forms make or break the most crucial online interactions: checkout (commerce), registration (community), data input (participation and sharing), and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging Web forms.

“Katie Swindler does a brilliant job of breaking down our stress response, with vivid stories that demonstrate how the systems we create can help or hinder at critical times.”— Carolyn Chandler, coauthor, A Project Guide to UX Design and Adventures in Experience Design

Emergencies—landing a malfunctioning plane, resuscitating a heart attack victim, or avoiding a head-on car crash—all require split-second decisions that can mean life or death. Fortunately, designers of life-saving products have leveraged research and brain science to help users reduce panic and harness their best instincts.

Life and Death Design brings these techniques to everyday designers who want to help their users think clearly and act safely. 

Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.

As design continues to impact our products, services, and solutions at scale, it is more important than ever to understand the systems and context that surround design decisions. Closing the Loop will introduce you to a powerful systems thinking mindset and provide you with the tools and frameworks to define the systems that surround your work.

"Cababa's book comes at a crucial moment for design, and points the way toward a more inclusive, meaningful future for our work."
—David Dylan Thomas, author, Design for Cognitive Bias

Who Should Read This Book?

Takeaways

• Combine user–centered design with systems thinking to understand interconnections and interventions to create goals that benefit society.
• Expand their thinking about what constitutes problem–solving in order to reframe problem spaces.
• Map the status quo in order to better envision the future.
• Kick off primary research by conducting interviews with subject matter experts.
• Use stakeholder maps as a form of analysis and synthesis output.
• Create a causal loop map to articulate systems forces in the form of cause and effect.
• Develop a theory of change to plan initiatives that will lead to the desired outcomes and impact.
• Use the futures wheel as a tool to imagine the impact of decisions.

Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have.

There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

Forms make or break the most crucial online interactions: checkout (commerce), registration (community), data input (participation and sharing), and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging Web forms.

Your customer has five senses and a small universe of devices. Why aren't you designing for all of them? Go beyond screens, keyboards, and touchscreens by letting your customer's humanity drive the experience—not a specific device or input type. Learn the techniques you'll need to build fluid, adaptive experiences for multiple inputs, multiple outputs, and multiple devices.

Whether you're new to UX or a seasoned practitioner, The User Experience Team of One gives you everything you need to succeed, emphasizing down–to–earth approaches that deliver big impact over time–consuming, needlessly complex techniques. This updated classic remains a comprehensive and essential guide for UX and product designers everywhere—you'll accomplish a lot more with a lot less.

Who Should Read This Book?

The techniques and advice in this book are applicable to anyone who is just starting out in user experience, as well as seasoned practitioners who have been in the field for years. In addition, anyone who read the first edition will appreciate this updated edition that features loads of new material that has changed over the past 10 years. There are tips, tools, and techniques throughout the book to improve your performance. The various methods detail exactly how to handle a variety of situations—from the timing involved, the materials, when to use that information, and how to try it out. Look for real–life sidebars from the authors, as well as experts in the field. This book applies to a team of one or a team of many.

Takeaways

• The first section covers the philosophy of the UX team of one—why you do it, how you build support, how to identify common challenges, and how to keep growing.
• The second section of the book, "Practice," gives you tools and techniques for managing this balancing act with detailed methods.
• The 25 up–to–date methods in Part II prompt a question about a specific topic, answer the question, give the average time it will take to deal with the issue, tell you when to use this material, and give you instructions for "Trying It Out".
• You can learn about working conditions that a team of one often experiences.
• The book addresses difficult situations that UX practitioners often encounter (for example, the need for speed in corporate environments.
• Be sure to review the UX Value Loop[TM] that Joe created to define UX.
• Check out sidebars that highlight some of Joe and Leah's personal real–life experiences.
• The end of each chapter tells you what to do if you can "only do one thing"
• Finally, notes and tips give you handy techniques and tools to use in your own practice.

Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have.

Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield.

In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further―showing the methods and details behind asking questions―from the words themselves to the interviewer’s actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations.

But, hey, that’s just the nuts and bolts of the book. The truly fun part is Steve’s voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias―how to identify and deal with it so that it doesn’t affect interviews.

Everyone will get something from this book. But beyond the requisite information, it’s simply a good read. And if you want another good read with stories galore, pick up Steve’s other book Doorbells, Danger, and Dead Batteries.

"Quite simply the best book on when, why, and how you should conduct user interview studies."
—Elizabeth F. Churchill, PhD, Senior Director, Google

Who Should Read This Book?

• Anyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are.
• Anyone and everyone who wants to learn how to interview and listen to people.
• Anyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and you.

Takeaways

• User research is key for companies to include in their design and development process.
• The best way to do user research is through interviewing users and determining their needs.
• Interviewing can identify what could be designed or what is actually a problem.
• Teams who meet their users face-to-face will build better products.
• Field research takes a lot of preparation to be successful―and a solid plan in advance.
• There are critical techniques and frameworks for mapping human behavior.
• A good interviewer always puts their participants at ease.
• If you ask the right questions, you’ll get the right answers.
• A smart interviewer checks their worldview at the door.
• To establish a rapport with your interviewee, listen and don’t be judgmental.
• Research data is a combination of analysis and synthesis.
• The importance of research analysis must be continually highlighted and emphasized to the powers that be.

Card sorting helps us understand how people think about content and categories. Armed with this knowledge, we can group information so that people can better find and understand it. In this book, Donna describes how to plan and run a card sort, then analyse the results and apply the outcomes to your project.

"This is the book to read if you're thinking of a career transition from UX to product." —Ellen Chisa, Founder in Residence, Boldstart Ventures

User experience designers and researchers are wrestling with product management—as a peer discipline, a job title, a future career—or simply wondering exactly what it entails. In Product Management for UX People, Christian Crumlish demystifies product management for UX practitioners who want to understand, partner with, and even become product managers.

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

Game design is a sibling discipline to software and Web design, but they're siblings that grew up in different houses. They have much more in common than their perceived distinction typically suggests, and user experience practitioners can realize enormous benefit by exploiting the solutions that games have found to the real problems of design. This book will show you how.

As design continues to impact our products, services, and solutions at scale, it is more important than ever to understand the systems and context that surround design decisions. Closing the Loop will introduce you to a powerful systems thinking mindset and provide you with the tools and frameworks to define the systems that surround your work.

"Cababa's book comes at a crucial moment for design, and points the way toward a more inclusive, meaningful future for our work."
—David Dylan Thomas, author, Design for Cognitive Bias

Who Should Read This Book?

Takeaways

• Combine user–centered design with systems thinking to understand interconnections and interventions to create goals that benefit society.
• Expand their thinking about what constitutes problem–solving in order to reframe problem spaces.
• Map the status quo in order to better envision the future.
• Kick off primary research by conducting interviews with subject matter experts.
• Use stakeholder maps as a form of analysis and synthesis output.
• Create a causal loop map to articulate systems forces in the form of cause and effect.
• Develop a theory of change to plan initiatives that will lead to the desired outcomes and impact.
• Use the futures wheel as a tool to imagine the impact of decisions.

Why do crucial customer insights often fail to drive product decisions? The answer: wasted research. Jake Burghardt identifies the insidious root causes of research waste, giving actionable ideas to increase the impact of siloed research. You’ll learn to enhance collaboration, maximize learning, and drive research-informed product launches. Anyone—from UX researchers and insight generators to data scientists and CX analysts—will benefit from these crucial customer insights.

Who Should Read This Book

This book is for anyone who’s seen too many important customer insights that failed to drive next steps in their business. It’s for leaders and practitioners who want to experiment with new ways to increase their organization’s research use in product development and delivery. Specifically, it’s perfect for researchers from any discipline from UX to CX to sales to data science. It’s also a must-read for leaders of product, design, marketing, and engineering —anyone who wants to improve decision-making based on available customer research. And that includes operations people.

Takeaways

 
• Uncover tools and methods to reduce research waste.
 
• Learn how to find and use hidden research that might have lasting impact on your organization.
 
• Discover knowledge-consolidating tools and requirements for repositories.
 
• Increase the impact of any type of customer research on your organization.
 
• Note the special “IDEA” sections that show possible actions to choose based on what makes sense for your current resources and organizational context
 
• See “You Might Be Asking” sidebars, which give answers to common questions.
 
• Search for “Imagine a Way Forward” sidebars that highlight special scenarios—telling a story of action ideas as step-by-step narratives.
 
• Look for insightful interviews from experts in the field.
 
• Read the chapter summaries of key proposals to get more value from research, including a distillation of what success might look like.

After years of building the same interface elements, some designers and developers get wise and try to create reusable, common solutions to help everyone stop reinventing the wheel every time. Most fail. In Design That Scales, design systems expert Dan Mall draws on his extensive experience helping some of the world's most recognizable brands create design practices that are truly sustainable and successful.

Who Should Read This Book?

Takeaways

• A design system is crucial for any organization managing two or more digital products. Learn how to create, manage, and sustain a successful design system.
• See how the ecosystem of a design system works in order to understand the context for success.
• Figure out where the people involved in a design system fit and how they can best collaborate.
• Learn the metrics for success within a design system and how to measure them.
• Determine the best techniques for marketing your design system to stakeholders.
• Learn what guidance and relationships are crucial for a design system to succeed.
• See the end-of-chapter questions that highlight how to guide your design system to a profitable outcome.

If you are in charge of the user experience, development, or strategy for a web site, A Web for Everyone will help you make your site accessible without sacrificing design or innovation. Rooted in universal design principles, this book provides solutions: practical advice and examples of how to create sites that everyone can use.

Many designers enjoy the interfaces seen in science fiction films and television shows. Freed from the rigorous constraints of designing for real users, sci-fi production designers develop blue-sky interfaces that are inspiring, humorous, and even instructive. By carefully studying these “outsider” user interfaces, designers can derive lessons that make their real-world designs more cutting edge and successful.

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.

Good content isn’t magical—it's thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you'll learn how to create effective content, using hard–won research methods, best practices, and proven tips for conducting quantitative and qualitative content–focused research and testing.

"This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX—by which I mean EVERYONE."
—Kristina Halvorson, CEO and Founder, Brain Traffic

Who Should Read This Book?

Takeaways

• Realistically assess the current state of your content.
• Learn how to write content research questions.
• Create a content research study and evaluate your content&apos:s effectiveness.
• Identify which specific words or content elements to test. Analyze your research results.
• Identify which specific words or content elements to test.
• Determine which research methods and tools are ideal for your team's content research needs.
• Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience—and improving your bottom line.
• Create a content research roadmap.
• Learn from professional content people in case studies that highlight practical examples.

Welcome to the future, where you can talk with the digital things around you: voice assistants, chatbots, and more. But these interactions can be unhelpful and frustrating—sometimes even offensive or biased. Conversations with Things teaches you how to design conversations that are useful, ethical, and human–centered—because everyone deserves to be understood, especially you.

Mobile user experience is a new frontier. Untethered from a keyboard and mouse, this rich design space is lush with opportunity to invent new and more human ways for people to interact with information. Invention requires casting off many anchors and conventions inherited from the last 50 years of computer science and traditional design and jumping head first into a new and unfamiliar design space.

The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.

Effective interface animation deftly combines form and function to improve feedback, aid in orientation, direct attention, show causality, and express your brand’s personality. Designing Interface Animation shows you how to create web animation that balances purpose and style while blending seamlessly into the user’s experience. This book is a crash course in motion design theory and practice for web designers, UX professionals, and front-end developers alike.

Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

Most organizations fail to tap into the game–changing power of research. Research That Scales is the ultimate playbook for transforming your research practice, whatever its size or shape, into an impactful and efficient insight–generating engine. Use it to plan, manage, and scale a research practice that can truly propel businesses forward.

Who Should Read This Book?

If you’re a research leader, a researcher, or a ResearchOps specialist, this book is a must–read. But if you work in product management, design, content, marketing, academia, or for an agency, and do research as part of your work, this book is for you, too. Anyone involved in devising strategies and systems that support scaled–up human–centered research will find Research That Scales invaluable.

Takeaways

• Learn what it means to scale research and how to build purpose into your research practice.
• Gain a pragmatic view of research strategy and why it's crucial to scaling research.
• Design a research operating system that can grow the impact of research.
• Uncover the eight elements of research operations and the ResearchOps Venn diagram.
• Use the ResearchOps Planning Matrix to deliver operations that make good ideas real.
• Build systems that make finding the right research participants a breeze.
• Learn how to make the most of research by developing a research knowledge management (RKM) strategy.
• Build a foundation of trust with your company and stakeholders by shifting perceptions about research.
• Make ethics and data privacy more than a checklist of dos and don'ts and lofty principles.
• Learn how to become a "money magnet" for research.
• Attract and retain the best research talent to fuel your growth.

HR 5.0 Integration: Unleashing the Potential of the Digital Twin Revolution encapsulates the transformation of Human Resources (HR) through Digital Twin technology. The book provides numerous practical strategies and case studies for implementing Digital Twin technology to revolutionize organizational efficiency, agility, and competitiveness in the digital age.

Digital Twins, or virtual replicas of physical assets or processes, is a technology which could revolutionize HR practices through real-time monitoring, analysis, and simulation of workforce dynamics, to model employees and their interactions within the organisation. By leveraging data analytics and machine learning, HR 5.0 optimizes talent acquisition, enhances employee engagement, predicts future trends, fosters personalised employee experiences, facilitates skill development, and creates a culture of continuous improvement.

Covering the vast array of technological advancements, from ethical concerns such as data privacy, to case studies of organisational success, the book bridges theory and practice to drive HR innovation into the age of 5.0. Various HR functions such as recruitment, onboarding, learning and development, performance management, and workforce planning can all be rationalised by the creation and implementation of Digital Twins in HR, including AI, Internet of Things, data analytics, and privacy considerations.

AI and Deep Learning Enabled Surveillance System Using Image Processing is an essential resource for anyone interested in the convergence of advanced technologies to enhance surveillance capabilities. This book explores in detail how artificial intelligence and deep learning can be applied to image processing, offering a transformative approach to modern surveillance systems. It covers foundational concepts of AI and deep learning, explaining how these technologies are reshaping the way we understand and utilize image data. The book emphasizes practical implementation, guiding readers through the integration of AI algorithms with image processing techniques to create sophisticated, real-time surveillance solutions.

Through in-depth discussions and real-world case studies, the book highlights the applications of AI in various surveillance contexts, such as public safety, traffic monitoring, and access control. Readers will learn about the latest advancements in neural networks, object detection, and anomaly detection, gaining insights into developing and deploying intelligent surveillance systems. Additionally, the book addresses critical ethical and privacy considerations, ensuring that readers are aware of the balance between enhanced security and individual privacy rights. This comprehensive guide is an invaluable tool for professionals and researchers aiming to harness the power of AI and deep learning in the field of surveillance.

AI and Deep Learning Enabled Surveillance System Using Image Processing is an essential resource for anyone interested in the convergence of advanced technologies to enhance surveillance capabilities. This book explores in detail how artificial intelligence and deep learning can be applied to image processing, offering a transformative approach to modern surveillance systems. It covers foundational concepts of AI and deep learning, explaining how these technologies are reshaping the way we understand and utilize image data. The book emphasizes practical implementation, guiding readers through the integration of AI algorithms with image processing techniques to create sophisticated, real-time surveillance solutions.

Through in-depth discussions and real-world case studies, the book highlights the applications of AI in various surveillance contexts, such as public safety, traffic monitoring, and access control. Readers will learn about the latest advancements in neural networks, object detection, and anomaly detection, gaining insights into developing and deploying intelligent surveillance systems. Additionally, the book addresses critical ethical and privacy considerations, ensuring that readers are aware of the balance between enhanced security and individual privacy rights. This comprehensive guide is an invaluable tool for professionals and researchers aiming to harness the power of AI and deep learning in the field of surveillance.

Perl is often known as the Swiss army knife of programming languages.

Perl Programming in easy steps, 2nd edition illustrates programming basics with variables, operators, and functions before moving on to demonstrate the creation of reusable Perl modules. It then shows how Perl can read and write files on your system. Object-Oriented Programming (OOP) with Perl is demonstrated next to emulate real-world object properties and behaviours.

The examples in Perl Programming in easy steps, 2nd edition demonstrate how to store and retrieve data with the SQLite database module that is often bundled alongside the standard Perl library. The book then moves on to illustrate how Perl is used for server-side CGI scripting on the internet. A final example brings together Perl for CGI and SQLite to create an online shop.

Perl Programming in easy steps, 2nd edition has an easy-to-follow style that will appeal to:

This book makes no assumption that you have previous knowledge of any programming language, so is suitable for a beginner or a programming guru.

Many companies start AI projects, but few scale them successfully. Beacon gives CEOs, CIOs, and enterprise leaders the roadmap to move beyond experimentation and embed AI across the organization.

This actionable guide introduces the "Reimagine—Rearchitect—Rewire—Renew" framework to help organizations lead strategic AI transformation from the top down. Author Raymond A. Bordogna draws on global enterprise experience and trusted industry models to show how to:

• Translate AI vision into measurable business outcomes
• Architect resilient systems that support long-term innovation
• Overcome resistance and align teams around shared AI objectives
• Integrate ethics, governance, and performance into every AI decision
• Build adaptive capabilities to lead in an AI-native economy

Beacon is not about algorithms—it's about leadership and transformation. With real-world case studies, leadership checklists, and proven frameworks, this book shows you how to build a business that learns, adapts, and leads with intelligence at every level.

Harnessing the Potential of Artificial Intelligence to Promote Environmental Sustainability provides a comprehensive examination of how AI is transforming environmental conservation and sustainability efforts. This scholarly work delves into cutting-edge AI technologies—such as automation, data analytics, and machine learning—and explores their potential to address pressing environmental challenges. Through in-depth analysis and practical case studies, the book demonstrates how AI can enhance resource management, support sustainable practices, and improve environmental monitoring.

Beyond technical solutions, the authors engage with the ethical considerations and potential risks of deploying AI in environmental contexts. Issues such as fairness, transparency, and accountability in AI systems are explored, along with the need for regulatory frameworks to mitigate negative impacts. An essential resource for researchers, professionals, policymakers, and anyone interested in the intersection of technology and environmental stewardship, this contributed work offers a roadmap for leveraging AI to foster a sustainable future, emphasising the crucial role of advanced technologies in addressing global environmental challenges.

As the prevalence of AI continues to grow, more and more people are worried about their online safety. New scams seem to be popping up every day, packaged in creative and terrifying ways. Rather than resign yourself to an inevitable fate or remove yourself from the online world entirely, learn the tricks of the trade to avoid being just another pwned noob.

From celebrity actors to professional athletes and even social media CEOs, anyone can be a hacker's target. What matters most is catching someone unprotected and unawares and pwning them—hacker slang for completely and humiliatingly beating someone. Leaving them with the kind of digital defeat that has them scrambling to recover stolen data, reputation, or worse. But that doesn’t have to be you.

CTRL+ALT+PWN: The Hacker’s Playbook (And How to Beat It) exposes the secret weapons, sneaky tactics, and psychological tricks used by hackers today—and shows you how to stop them. Whether it’s setting traps with a Wi-Fi Pineapple or using malicious QR codes to send victims to phishing sites, modern hacking isn’t just about code—it’s about manipulating people. And it’s getting more dangerous with the rise of AI, deepfakes, and advanced social engineering.

From headline-making ransomware attacks to celebrity data leaks and scams that start with a single swipe on a dating app, CTRL+ALT+PWN walks you through real-world cases and gives you the tools to stay one step ahead. Because no one is off-limits. But with the right knowledge, you don’t have to be the next victim.

How to stay ahead in a world transformed by AI.

If you read nothing else on artificial intelligence, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you make sense of the evolving generative AI landscape, manage regulation and risk, and develop a strategy that keeps pace with technological change.

This book will inspire you to:

• Help your people and technology work better together
• Redesign roles, workflows, and capabilities
• Keep your AI projects on track
• Address gen AI's quality control and waste problems
• Harness the potential of agentic AI
• Embed AI in the core of your business

This collection of articles includes "For Success with AI, Bring Everyone on Board," by David De Cremer; "Bring Human Values to AI," by Jacob Abernethy, Francois Candelon, Theodoros Evgeniou, Abhishek Gupta, and Yves Lostanlen; "From Prediction to Transformation," by Ajay Agrawal, Joshua Gans, and Avi Goldfarb; "How AI Can Help Managers Think Through Problems," by Elisa Farri and Gabriele Rosani; "The Gen AI Playbook for Organizations," by Bharat N. Anand and Andy Wu; "Agentic AI Is Already Changing the Workforce," by Jen Stave, Ryan Kurt, and John Winsor; "Keep Your AI Projects on Track," by Iavor Bojinov; "How to Marry Process Management and AI," by Thomas H. Davenport and Thomas C. Redman; "The Hidden Penalty of Using AI at Work," by Oguz A. Acar, Phyliss Jia Gai, Yanping Tu, and Jiayi Hou; "Heavy Machinery Meets AI," by Vijay Govindarajan and Venkat Venkatraman; "AI Is Changing the Structure of Consulting Firms," by David S. Duncan, Tyler Anderson, and Jeffrey Saviano; "Stop Running So Many AI Pilots," by Goutam Challagalla, Mahwesh Khan, and Fabrice Beaulieu; "Addressing Gen AI's Quality-Control Problem," by Stefan Thomke, Philipp Eisenhauer, and Puneet Sahni; "AI's Growing Waste Problem—and How to Solve It," by Samsurin Welch, Khaled Soufani, and Eva Morales; and "Don't Let an AI Failure Harm Your Brand," by Julian De Freitas.

HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

Borja Castelar, exdirector de LinkedIn para Latinoamérica, revela el secreto para construir una carrera profesional exitosa en la era de la Inteligencia Artificial.

Vivimos en una época tan emocionante como desafiante. Un momento histórico en el que la frontera entre lo posible y lo inimaginable se desvanece, impulsado por una revolución tecnológica liderada por la inteligencia artificial (IA). En este contexto, el paradigma laboral está evolucionando a un ritmo vertiginoso, y tanto la naturaleza del trabajo como la forma en que construimos nuestras carreras están cambiando radicalmente.

Este libro es un viaje al futuro que explora cómo las power skills (habilidades blandas), el aprendizaje constante y la marca personal son claves para triunfar en este nuevo escenario laboral. En un mundo donde las máquinas asumirán las tareas rutinarias, las power skills se convierten en el activo más valioso de la economía del conocimiento.

ENGLISH DESCRIPTION

Borja Castelar, former LinkedIn director for Latin America, reveals the secret to building a successful career in the age of Artificial Intelligence.

We live in a time that is both thrilling and challenging—a moment in history where the line between what’s possible and what once seemed unimaginable is fading, driven by a technological revolution led by AI. In this context, the work paradigm is evolving at breakneck speed, and both the nature of our jobs and the way we shape our careers are undergoing radical transformation.

This book is a journey into the future, exploring how power skills, lifelong learning, and personal branding are the keys to success in this new professional landscape. In a world where machines will take over routine tasks, power skills become the most valuable asset in the knowledge economy.

How to stay ahead in a world transformed by AI.

If you read nothing else on artificial intelligence, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you make sense of the evolving generative AI landscape, manage regulation and risk, and develop a strategy that keeps pace with technological change.

This book will inspire you to:

• Help your people and technology work better together
• Redesign roles, workflows, and capabilities
• Keep your AI projects on track
• Address gen AI's quality control and waste problems
• Harness the potential of agentic AI
• Embed AI in the core of your business

This collection of articles includes "For Success with AI, Bring Everyone on Board," by David De Cremer; "Bring Human Values to AI," by Jacob Abernethy, Francois Candelon, Theodoros Evgeniou, Abhishek Gupta, and Yves Lostanlen; "From Prediction to Transformation," by Ajay Agrawal, Joshua Gans, and Avi Goldfarb; "How AI Can Help Managers Think Through Problems," by Elisa Farri and Gabriele Rosani; "The Gen AI Playbook for Organizations," by Bharat N. Anand and Andy Wu; "Agentic AI Is Already Changing the Workforce," by Jen Stave, Ryan Kurt, and John Winsor; "Keep Your AI Projects on Track," by Iavor Bojinov; "How to Marry Process Management and AI," by Thomas H. Davenport and Thomas C. Redman; "The Hidden Penalty of Using AI at Work," by Oguz A. Acar, Phyliss Jia Gai, Yanping Tu, and Jiayi Hou; "Heavy Machinery Meets AI," by Vijay Govindarajan and Venkat Venkatraman; "AI Is Changing the Structure of Consulting Firms," by David S. Duncan, Tyler Anderson, and Jeffrey Saviano; "Stop Running So Many AI Pilots," by Goutam Challagalla, Mahwesh Khan, and Fabrice Beaulieu; "Addressing Gen AI's Quality-Control Problem," by Stefan Thomke, Philipp Eisenhauer, and Puneet Sahni; "AI's Growing Waste Problem—and How to Solve It," by Samsurin Welch, Khaled Soufani, and Eva Morales; and "Don't Let an AI Failure Harm Your Brand," by Julian De Freitas.

HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

Das Standardwerk mit über 7.500 Einträgen zu den zentralen Begriffen der Informatik, der Angewandten Informatik und der Datenverarbeitung. Bearbeitet von 200 Fachleuten aus Hochschule und Industrie bietet das Lexikon fundierte und verständliche Begriffsdefinitionen. Zahlreiche Querverweise und ein Index englischsprachiger Begriffe mit Verweisen auf deutsche Einträge runden das Buch ab.

Harald Siebert studierte Philosophie in Augsburg, München und an der Sorbonne. In Paris und Berlin promovierte er in Wissenschaftsgeschichte. Er wurde 2007 mit dem Nachwuchspreis der International Academy of the History of Science ausgezeichnet.

Das Handbuch gibt einen umfassenden Überblick über grundlegende und moderne Methoden und Anwendungen der Künstlichen Intelligenz. Die Themen reichen von Kognition, Neuronale Netze, über Maschinelles Lernen bis hin zu Robotik und Software-Agenten und Anwendungen in der Industrie 4.0. Diese neue und überarbeitete 7. Auflage umfasst die neuesten Entwicklungen im Bereich der generativen KI sowohl für Sprache als auch für Bilder.

A handy guide for any Senior new to the iPad – get up and running quickly! Presented in larger type than our standard books, for easier reading. Covers all models with iPadOS 26.

Discover the joy of using an iPad with iPad for Seniors in easy steps, 15th edition – updated for iPadOS 26.

Written in larger type than our standard books, iPad for Seniors in easy steps will help seniors learn and enjoy key iPad features with confidence and ease:

No need to ask the kids for help anymore!

Unlock the full potential of your iPhone with iPhone for Seniors in easy steps, 12th edition. Featuring the iPhone 17 models and the latest iPhone operating system – iOS 26 – this guide shows how to:

iPhone for Seniors in easy steps, 12th edition will ensure that you never miss a trick in the digital world, and help make your iPhone work better for you every day.

AI—including generative AI—is radically transforming business. Are you ready? Accenture technology leaders Paul Daugherty and Jim Wilson provide crucial insights and advice to help you meet the challenge.

Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now—in software that senses what we need, supply chains that "think" in real time, and now generative AI that is radically reshaping work and productivity. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?

In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Accenture technology leaders Paul Daugherty and Jim Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly—or completely reimagine them.

Based on the authors' experience and research with fifteen hundred organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability and what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader's guide" with the five crucial principles required to become an AI-fueled business.

Human + Machine provides the missing and much-needed management playbook for success in the new age of AI.

Digital transformation is no longer news--it's a necessity.

Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.

The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.

For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.

Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

A year of HBR's essential thinking on tech—all in one place.

Agentic AI, smart health care, advanced sensors, bioengineering—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption?

The Year in Tech, 2026: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

Business is changing. Will you adapt or be left behind?

Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

A year of HBR's essential thinking on tech—all in one place.

Easy-to-use AI tools, contactless commerce, crypto for business, the mature metaverse—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2023: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

Business is changing. Will you adapt or be left behind?

Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

A year of HBR's essential thinking on tech—all in one place.

Easy-to-use AI tools, contactless commerce, crypto for business, the mature metaverse—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2023: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

Business is changing. Will you adapt or be left behind?

Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

The future of AI is here.

The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around generating text, images, and code at astonishing speed. They're automating customer interactions in ways never before possible. And they're augmenting human creativity in order to innovate faster. How can you take advantage of generative AI and avoid having your business disrupted?

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

Business is changing. Will you adapt or be left behind?

Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

The future of AI is here.

The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around generating text, images, and code at astonishing speed. They're automating customer interactions in ways never before possible. And they're augmenting human creativity in order to innovate faster. How can you take advantage of generative AI and avoid having your business disrupted?

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

Business is changing. Will you adapt or be left behind?

Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

The next generation of AI is here—use it to lead your business forward.

If you read nothing else on artificial intelligence and machine learning, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand the future direction of AI, bring your AI initiatives to scale, and use AI to transform your organization.

This book will inspire you to:

• Create a new AI strategy
• Learn to work with intelligent robots
• Get more from your marketing AI
• Be ready for ethical and regulatory challenges
• Understand how generative AI is game changing
• Stop tinkering with AI and go all in

This collection of articles includes "Competing in the Age of AI," by Marco Iansiti and Karim R. Lakhani; "How to Win with Machine Learning," by Ajay Agrawal, Joshua Gans, and Avi Goldfarb; "Developing a Digital Mindset," by Tsedal Neeley and Paul Leonardi; "Learning to Work with Intelligent Machines," by Matt Beane; "Getting AI to Scale," by Tim Fountaine, Brian McCarthy, and Tamim Saleh; "Why You Aren't Getting More from Your Marketing AI," by Eva Ascarza, Michael Ross, and Bruce G. S. Hardie; "The Pitfalls of Pricing Algorithms," by Marco Bertini and Oded Koenigsberg; "A Smarter Strategy for Using Robots," by Ben Armstrong and Julie Shah; "Why You Need an AI Ethics Committee," by Reid Blackman; "Robots Need Us More Than We Need Them," by H. James Wilson and Paul R. Daugherty; "Stop Tinkering with AI," by Thomas H. Davenport and Nitin Mittal; and "ChatGPT Is a Tipping Point for AI," by Ethan Mollick.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

A year of HBR's essential thinking on tech—all in one place.

Generative AI, biometrics, spatial computing, electric vehicles—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption?

The Year in Tech 2025: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today’s turbulent business environment.

Business is changing. Will you adapt or be left behind?

Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

The next generation of AI is here—use it to lead your business forward.

If you read nothing else on artificial intelligence and machine learning, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand the future direction of AI, bring your AI initiatives to scale, and use AI to transform your organization.

This book will inspire you to:

• Create a new AI strategy
• Learn to work with intelligent robots
• Get more from your marketing AI
• Be ready for ethical and regulatory challenges
• Understand how generative AI is game changing
• Stop tinkering with AI and go all in

This collection of articles includes "Competing in the Age of AI," by Marco Iansiti and Karim R. Lakhani; "How to Win with Machine Learning," by Ajay Agrawal, Joshua Gans, and Avi Goldfarb; "Developing a Digital Mindset," by Tsedal Neeley and Paul Leonardi; "Learning to Work with Intelligent Machines," by Matt Beane; "Getting AI to Scale," by Tim Fountaine, Brian McCarthy, and Tamim Saleh; "Why You Aren't Getting More from Your Marketing AI," by Eva Ascarza, Michael Ross, and Bruce G. S. Hardie; "The Pitfalls of Pricing Algorithms," by Marco Bertini and Oded Koenigsberg; "A Smarter Strategy for Using Robots," by Ben Armstrong and Julie Shah; "Why You Need an AI Ethics Committee," by Reid Blackman; "Robots Need Us More Than We Need Them," by H. James Wilson and Paul R. Daugherty; "Stop Tinkering with AI," by Thomas H. Davenport and Nitin Mittal; and "ChatGPT Is a Tipping Point for AI," by Ethan Mollick.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Your data is your business. Is it supporting your strategy?

Algorithms, machine learning, generati

Data is your business. Have you unlocked its full potential?

If you read nothing else on data strategy, read this book. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your analytics capabilities; harness the power of data, algorithms, and AI; and gain competitive advantage in our hyperconnected world.

This book will inspire you to:

• Reap the rewards of digital transformation
• Make better data-driven decisions
• Design breakout products that generate profitable insights
• Address vulnerabilities to cyberattacks and data breaches
• Reskill your workforce and build a culture of continuous learning
• Win with personalized customer experiences at scale

This collection of articles includes "What's Your Data Strategy?," by Leandro DalleMule and Thomas H. Davenport; "Democratizing Transformation," by Marco Iansiti and Satya Nadella; "Why Companies Should Consolidate Tech Roles in the C-Suite," by Thomas H. Davenport, John Spens, and Saurabh Gupta; "Developing a Digital Mindset," by Tsedal Neeley and Paul Leonardi; "What Does It Actually Take to Build a Data-Driven Culture?," by Mai B. AlOwaish and Thomas C. Redman; "When Data Creates Competitive Advantage," by Andrei Hagiu and Julian Wright; "Building an Insights Engine," by Frank van den Driest, Stan Sthanunathan, and Keith Weed; "Personalization Done Right," by Mark Abraham and David C. Edelman; "Ensure High-Quality Data Powers Your AI," by Thomas C. Redman; "The Ethics of Managing People's Data," by Michael Segalla and Dominique Rouzies; "Where Data-Driven Decision-Making Can Go Wrong," by Michael Luca and Amy C. Edmondson; "Sizing Up Your Cyberrisks," by Thomas J. Parenty and Jack J. Domet; "A Better Way to Put Your Data to Work," Veeral Desai, Tim Fountaine, and Kayvaun Rowshankish; and "Heavy Machinery Meets AI," by Vijay Govindarajan and Venkat Venkatraman.

HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

If you read nothing else on setting a data strategy in your organization, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you improve your analytic and algorithmic capabilities, navigate digital transformation, and achieve competitive advantage in our hyperconnected world.

This book will inspire you to:

• Quantify the benefits of a digital transformation
• Discover opportunities for innovative, data-backed products and services
• Better understand and improve your customer experience
• Break down silos and share higher-quality information across your organization
• Identify areas susceptible to cyberattacks and data breaches
• Ensure metrics aren’t overshadowing strategic objectives

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

What will you do when your AI misbehaves?

The promise of artificial intelligence is automated decision-making at scale, but that means AI also automates risk at scale. Are you prepared for that risk?

Already, many companies have suffered real damage when their algorithms led to discriminatory, privacy-invading, and even deadly outcomes. Self-driving cars have hit pedestrians; HR algorithms have precluded women from job searches; mortgage systems have denied loans to qualified minorities. And often the companies who deployed the AI couldn't explain why the black box made the decision it did.

In this environment, AI ethics isn't merely an academic curiosity, it's a business necessity. In Ethical Machines, Reid Blackman gives you all you need to understand AI ethics as a risk management challenge. He'll help you build, procure, and deploy AI in a way that's not only ethical but also safe in terms of your organization's reputation, regulatory compliance, and legal standing—and do it at scale.

And don't worry—the book's purpose is to get work done, not to ponder deep and existential questions about ethics and technology. Blackman's clear and accessible writing helps make a complex and often misunderstood concept like ethics easy to grasp. Most importantly, Blackman makes ethics actionable by tackling the big three ethical risks with AI—bias, explainability, and privacy—and tells you what to do (and what not to do) to mitigate them.

With practical approaches to everything from writing a strong statement of AI ethics principles to creating teams that effectively evaluate ethical risks, Ethical Machines is the one guide you need to ensure your AI advances your company's objectives instead of undermining them.

For readers of Sapiens and Homo Deus and viewers of The Social Dilemma, psychologist Tomas Chamorro-Premuzic tackles one of the biggest questions facing our species: Will we use artificial intelligence to improve the way we work and live, or will we allow it to alienate us?

It's no secret that AI is changing the way we live, work, love, and entertain ourselves. Dating apps are using AI to pick our potential partners. Retailers are using AI to predict our behavior and desires. Rogue actors are using AI to persuade us with bots and misinformation. Companies are using AI to hire us—or not.

In I, Human psychologist Tomas Chamorro-Premuzic takes readers on an enthralling and eye-opening journey across the AI landscape. Though AI has the potential to change our lives for the better, he argues, AI is also worsening our bad tendencies, making us more distracted, selfish, biased, narcissistic, entitled, predictable, and impatient.

It doesn't have to be this way. Filled with fascinating insights about human behavior and our complicated relationship with technology, I, Human will help us stand out and thrive when many of our decisions are being made for us. To do so, we'll need to double down on our curiosity, adaptability, and emotional intelligence while relying on the lost virtues of empathy, humility, and self-control.

This is just the beginning. As AI becomes smarter and more humanlike, our societies, our economies, and our humanity will undergo the most dramatic changes we've seen since the Industrial Revolution. Some of these changes will enhance our species. Others may dehumanize us and make us more machinelike in our interactions with people. It's up to us to adapt and determine how we want to live and work.

The choice is ours.
What will we decide?

A year of HBR's essential thinking on tech—all in one place.

Generative AI, biometrics, spatial computing, electric vehicles—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption?

The Year in Tech 2025: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today’s turbulent business environment.

Business is changing. Will you adapt or be left behind?

Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

A year of HBR's essential thinking on tech—all in one place.

Generative AI, Web3, neurotech, reusable rockets to power the space economy—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption?

The Year in Tech 2024: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

Business is changing. Will you adapt or be left behind?

Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

Leverage gen AI to save time, innovate faster, and lead effectively.

You're probably aware that generative AI can output quality text and create stunning images in seconds. But smart managers are now using gen AI for high-level work—problem-solving, driving innovation, strategic thinking, and dozens of other applications. Managers who develop their generative AI capabilities will soon be leaping ahead of those who don't. Fortunately, you can start today and see immediate results.

The HBR Guide to Generative AI for Managers is packed with practical tips, prompts, and case studies to accelerate and improve countless aspects of your work. You'll learn how to:

• Run smart experiments
• Boost your productivity
• Determine the right collaboration mode: a Co-Pilot or a Co-Thinker
• Dialogue with AI for better decision-making
• Be aware of the risks and avoid traps
• Capitalize on your gen AI–enabled mindset

Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

Data is your business. Have you unlocked its full potential?

If you read nothing else on data strategy, read this book. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your analytics capabilities; harness the power of data, algorithms, and AI; and gain competitive advantage in our hyperconnected world.

This book will inspire you to:

• Reap the rewards of digital transformation
• Make better data-driven decisions
• Design breakout products that generate profitable insights
• Address vulnerabilities to cyberattacks and data breaches
• Reskill your workforce and build a culture of continuous learning
• Win with personalized customer experiences at scale

This collection of articles includes "What's Your Data Strategy?," by Leandro DalleMule and Thomas H. Davenport; "Democratizing Transformation," by Marco Iansiti and Satya Nadella; "Why Companies Should Consolidate Tech Roles in the C-Suite," by Thomas H. Davenport, John Spens, and Saurabh Gupta; "Developing a Digital Mindset," by Tsedal Neeley and Paul Leonardi; "What Does It Actually Take to Build a Data-Driven Culture?," by Mai B. AlOwaish and Thomas C. Redman; "When Data Creates Competitive Advantage," by Andrei Hagiu and Julian Wright; "Building an Insights Engine," by Frank van den Driest, Stan Sthanunathan, and Keith Weed; "Personalization Done Right," by Mark Abraham and David C. Edelman; "Ensure High-Quality Data Powers Your AI," by Thomas C. Redman; "The Ethics of Managing People's Data," by Michael Segalla and Dominique Rouzies; "Where Data-Driven Decision-Making Can Go Wrong," by Michael Luca and Amy C. Edmondson; "Sizing Up Your Cyberrisks," by Thomas J. Parenty and Jack J. Domet; "A Better Way to Put Your Data to Work," Veeral Desai, Tim Fountaine, and Kayvaun Rowshankish; and "Heavy Machinery Meets AI," by Vijay Govindarajan and Venkat Venkatraman.

HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

Companies that don't use AI will soon be obsolete.

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI?

Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution.

Business is changing. Will you adapt or be left behind?
Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

Leverage gen AI to save time, innovate faster, and lead effectively.

You're probably aware that generative AI can output quality text and create stunning images in seconds. But smart managers are now using gen AI for high-level work—problem-solving, driving innovation, strategic thinking, and dozens of other applications. Managers who develop their generative AI capabilities will soon be leaping ahead of those who don't. Fortunately, you can start today and see immediate results.

The HBR Guide to Generative AI for Managers is packed with practical tips, prompts, and case studies to accelerate and improve countless aspects of your work. You'll learn how to:

• Run smart experiments
• Boost your productivity
• Determine the right collaboration mode: a Co-Pilot or a Co-Thinker
• Dialogue with AI for better decision-making
• Be aware of the risks and avoid traps
• Capitalize on your gen AI–enabled mindset

Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

Companies that don't use AI will soon be obsolete.

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI?

Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution.

Business is changing. Will you adapt or be left behind?
Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.