Morgan James Publishing

People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage--for any speaker, salesman or writer."
Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or pro--who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it, you'll get a better appreciation for the humor around you and humor professionals who entertain you, and you’ll exit stage left with humor strategies and tricks you can use. Even if you're not all that funny. Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.

From the author. . .
"I first titled this book "Mugging for Fun and Profit," but then thought better of it. Reminds me of Napoleon Hill being threatened by his publisher with the title 'Use Your Noodle To Get The Boodle,' which Hill transformed to 'Think And Grow Rich.' Overnight. The power of a deadline and desperation. And one of the all-time bestselling books on the subject of success the result. Anyway, unless you are just doing to hit 'em over the head and drag them out into the desert to empty their pockets, I’d suggest, you need to know how to make 'em laugh.

Nigel Botterill had a successful corporate career. Big six figure salary, bonuses, the works. Then, one day in November 2002, a meeting didn’t quite go to plan. He found himself out of a job and, on the way home to tell his wife the news, he took the decision to never be employed ever again.
 The Botty Rules is the story of what happened next. How, after several false-starts, Nigel has built a multi-million pound business empire from scratch, with five separate brands. This fascinating tale  is a roller-coaster ride of what it takes to achieve real entrepreneurial success in 21st century Britain. The story is peppered with ‘Botty Rules’ -- the simple but powerful lessons that Nigel has learned along the way, sometimes painfully, but which collectively are a complete blueprint for success for any business owner or entrepreneur who is serious about making it big in the new economy.
 Straight-talking, disarmingly honest, and packed with practical tips and help for any business owner The Botty Rules is probably the most useful--and entertaining--business book of the year…

"Lead With Love" is like no other leadership book you have read. Gerry Czarnecki starts the book arguing that all leaders must begin with the 1st Principle of "Love" for all associates. Then he integrates his carefully defined concept of Love into each of the remaining 9 key leadership principles. The Leadership mnemonic ends with Passion as the core Principle that underscores the need for an emotional connection with the organization’s mission, vision and values.

The 10 Principles apply to CEO’s who lead their companies; to Executive Directors who lead their non-profits; to Chairmen who lead their peer on corporate boards; to Coaches who lead athletic teams; to Teachers who lead classes to achieve new learning; to Mothers who lead their households; to Pastors who lead their congregations; to Foremen who get the plant output manufactured every day. If others look to you for leadership, guidance or inspiration to achieve goals; read "Lead With Love".

"Lead With Love" is praised by tough minded entrepreneurs and spiritually empowering thought leaders alike.