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Cities are increasingly governed as entrepreneurial entities, competing for talent, investment, and global visibility while navigating the tensions between innovation-driven growth and inclusive urban development. The book advances the concept of Entrepreneurial Urbanism as a framework to explain how local governments adopt strategic, business-like approaches to urban management leveraging digital technologies, public- private partnerships, and data-driven decision-making to shape their competitive positioning in the global arena. Combining theoretical frameworks from urban studies, innovation management, and strategic marketing with real-world examples, the book examines the drivers, mechanisms, and consequences of smart city development. It moves from foundational definitions and the historical evolution of smart cities, through governance models and business-oriented strategies, to the ethical tensions between competitiveness and inclusivity. Finally, the book argues that while entrepreneurial urbanism has the potential to boost urban innovation and growth, it also risks deepening social divides unless balanced with policies prioritizing equity, accessibility, and citizen engagement.
Filippo Marchesani is Assistant Professor at the Department of Management and Business Administration at the University “G. d’Annunzio” Chieti-Pescara, Italy, where he also teaches Management of Innovation and Digital Consumer Behaviour. He holds a PhD in Accounting, Management and Business Economics, and has been a visiting researcher at the University of Girona (Spain), the University of Malaga (Spain) and the Paris School of Business (France). His research focuses on city competitiveness, smart cities, smart tourism, innovation, and entrepreneurship. He has published extensively on these topics in leading international journals in management, innovation, tourism, and urban studies.
Introduction
Part 1. Framing Entrepreneurial Urbanism
Chapter 1. Entrepreneurial Urbanism and the Rise of Smart Cities
Chapter 2. Creative Destruction and Innovation in Smart Cities
Chapter 3. The Role of Digital Technologies in Governing Smart Cities
Chapter 4. Smart Cities as an Enterprise
Part 2. Entrepreneurial Urbanism in Practice
Chapter 5. Integrating Business Strategies into Smart City Projects
Chapter 6. The Role of Marketing in Shaping Smart City Strategies
Chapter 7. Winner and Losers in the Smart City Race
Chapter 8. Competitive or Inclusive: Defining the Future of Smart Cities