Until now, most coaching books have focused on what or how to coach, rather than how to get better at coaching. If coaching is a skill, Zack Ohlin argues, then it can be developed. In this book, he draws on the latest findings in behavioural, cognitive, and motor science to dispel common coaching misconceptions and presents an easy-to-follow guide for coaches to systematically develop their abilities. The result? Players who improve faster and perform better. You'll learn: - why coaches should view themselves as performance athletes - the role of coach perception and decision-making - the values and beliefs of master coaches - how coaches can improve faster ...and much more. Maximum Coaching will change the way you view your profession, career, and development - simplifying a complex endeavor and allowing anyone to reach the highest levels of their sport.