AS SEEN IN Vogue Arabia, Harper’s Bazaar, Stylist, Glamour, Publishers Weekly, Foreword Reviews, Booklist & MORE.A Harpers Bazaar Essential Fashion BookA fashion journalist unzips the... Read More
Description
AS SEEN IN Vogue Arabia, Harper’s Bazaar, Stylist, Glamour, Publishers Weekly, Foreword Reviews, Booklist & MORE.
A Harpers Bazaar Essential Fashion Book
A fashion journalist unzips the revolution, influence, and controversy of the modest fashion movement.
Muslim-American fashion journalist Hafsa Lodi has witnessed first-hand how the modest fashion industry has evolved from a niche segment to a powerful force that boasts a multibillion-dollar market value on the world stage. Whether they're influenced by the feminist nuances of modesty, abide by religious dress norms, or keep up with the latest social media trends, modest fashion is profoundly popular.
Lodi unpacks how designer brands like Gucci have popularized conservative attire and layering as the pinnacle of chic, and high-street brands like H&M and Mango have followed. She strips back the modest fashion movement to expose its true disruptors: the faith-centric fashion labels. Bolstered by a burgeoning community of Muslim, Jewish and Christian fashion influencers, they're at the forefront of this global surge.
Speaking to both the fashion industry and its consumers, Lodi explores the nuances and narratives of this fascinating movement and asks the burning question: In a world where fashion becomes a spectacle and seeks constant attention, can it ever be truly modest?
Details
- Price: $16.95
- Pages: 272
- Carton Quantity: 14
- Publisher: Neem Tree Press
- Imprint: Neem Tree Press
- Publication Date: 24th June 2020
- Trim Size: 6.25 x 9.4 in
- Illustration Note: 16 color plates
- ISBN: 9781911107262
- Format: Paperback
- BISACs:
SOCIAL SCIENCE / Customs & Traditions
BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry
SOCIAL SCIENCE / Women's Studies
Reviews
"Modesty has long been one of fashion’s most debated principles. Equally deemed sexist and empowering, depending on who you ask, covering up—whether for religious, cultural, or personal reasons—makes a statement. Fashion journalist Hafsa Lodi answers the question “Is modest fashion a contradiction?” with a well-researched and tender portrait of the politics and people behind a movement."—Harpers Bazaar
"the book I didn't know I needed"—Aurelia Magazine
"Lodi provides the reader with a wealth of information that is accessible and easy to comprehend, providing a range of positions, allowing the reader to form their own conclusions or to simply observe the diversity of thought around what it means to be modest and fashionable, whilst providing a thought-provoking read."—Dr. Sofia Rehman, Founder of Islam and Feminism Critical Reading Group
Author Bio
Table of Contents
Preface
Introduction
Chapter 1: The politics of covering up
Chapter 2: How dressing modestly became a mainstream style trend
Chapter 3: Why cover up?
Chapter 4: How we shop now
Chapter 5: For women, by women
Chapter 6: Marketing modesty
Chapter 7: Modest fashion bloggers
Chapter 8: The great debate – is modest fashion a contradiction?
Chapter 9: Is modest fashion here to stay?
Conclusion
Key Players
Glossary
Notes
AS SEEN IN Vogue Arabia, Harper’s Bazaar, Stylist, Glamour, Publishers Weekly, Foreword Reviews, Booklist & MORE.
A Harpers Bazaar Essential Fashion Book
A fashion journalist unzips the revolution, influence, and controversy of the modest fashion movement.
Muslim-American fashion journalist Hafsa Lodi has witnessed first-hand how the modest fashion industry has evolved from a niche segment to a powerful force that boasts a multibillion-dollar market value on the world stage. Whether they're influenced by the feminist nuances of modesty, abide by religious dress norms, or keep up with the latest social media trends, modest fashion is profoundly popular.
Lodi unpacks how designer brands like Gucci have popularized conservative attire and layering as the pinnacle of chic, and high-street brands like H&M and Mango have followed. She strips back the modest fashion movement to expose its true disruptors: the faith-centric fashion labels. Bolstered by a burgeoning community of Muslim, Jewish and Christian fashion influencers, they're at the forefront of this global surge.
Speaking to both the fashion industry and its consumers, Lodi explores the nuances and narratives of this fascinating movement and asks the burning question: In a world where fashion becomes a spectacle and seeks constant attention, can it ever be truly modest?
- Price: $16.95
- Pages: 272
- Carton Quantity: 14
- Publisher: Neem Tree Press
- Imprint: Neem Tree Press
- Publication Date: 24th June 2020
- Trim Size: 6.25 x 9.4 in
- Illustrations Note: 16 color plates
- ISBN: 9781911107262
- Format: Paperback
- BISACs:
SOCIAL SCIENCE / Customs & Traditions
BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry
SOCIAL SCIENCE / Women's Studies
"Modesty has long been one of fashion’s most debated principles. Equally deemed sexist and empowering, depending on who you ask, covering up—whether for religious, cultural, or personal reasons—makes a statement. Fashion journalist Hafsa Lodi answers the question “Is modest fashion a contradiction?” with a well-researched and tender portrait of the politics and people behind a movement."—Harpers Bazaar
"the book I didn't know I needed"—Aurelia Magazine
"Lodi provides the reader with a wealth of information that is accessible and easy to comprehend, providing a range of positions, allowing the reader to form their own conclusions or to simply observe the diversity of thought around what it means to be modest and fashionable, whilst providing a thought-provoking read."—Dr. Sofia Rehman, Founder of Islam and Feminism Critical Reading Group
Preface
Introduction
Chapter 1: The politics of covering up
Chapter 2: How dressing modestly became a mainstream style trend
Chapter 3: Why cover up?
Chapter 4: How we shop now
Chapter 5: For women, by women
Chapter 6: Marketing modesty
Chapter 7: Modest fashion bloggers
Chapter 8: The great debate – is modest fashion a contradiction?
Chapter 9: Is modest fashion here to stay?
Conclusion
Key Players
Glossary
Notes