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The Divo and the Duce
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January 15, 2019

In the post–World War I American climate of isolationism, nativism, democratic expansion of civic rights, and consumerism, Italian-born star Rodolfo Valentino and Italy’s dictator Benito Mussolini became surprising paragons of authoritarian male power and mass appeal. Drawing on extensive archival research in the United States and Italy, Giorgio Bertellini’s work shows how their popularity, both political and erotic, largely depended on the efforts of public opinion managers, including publicists, journalists, and even ambassadors. Beyond the democratic celebrations of the Jazz Age, the promotion of their charismatic masculinity through spectacle and press coverage inaugurated the now-familiar convergence of popular celebrity and political authority.
This is the first volume in the new Cinema Cultures in Contact series, coedited by Giorgio Bertellini, Richard Abel, and Matthew Solomon.
This book is freely available in an open access edition thanks to TOME (Toward an Open Monograph Ecosystem)—a collaboration of the Association of American Universities, the Association of University Presses, and the Association of Research Libraries. Learn more at the TOME website, available at: openmonographs.org.
"The Divo and the Duce is the result of impressive archival research and Bertellini’s skilful application of a diverse range of theoretical frames and historical perspectives. . . . Alternating his analyses between close-ups on key protagonists and panoramic views of film and political histories, Bertellini offers a truly innovative and distinctive approach to studying the relationship between celebrity culture and political leadership."
"By interlacing the public figures of Valentino and Mussolini, The Divo and the Duce unveils the interdependence of romantic and political leadership during the 1920s. In this sense, not only does Bertellini’s work shed light on these two case studies, but it also opens up new fields of enquiry for further investigation."
Acknowledgments
Introduction: “Nothing Like Going to an Authority!”
Part One. Power and Persuasion
1. Popular Sovereignty, Public Opinion, and the Presidency
2. Cultural Nationalism and Democracy’s Opinion Leaders
3. Wartime Film Stardom and Global Leadership
Part Two. The Divo, or the Governance of Romance
4. The Divo, New-Style Heavy
5. The Ballyhooed Art of Governing Romance
6. Stunts and Plebiscites
Part Three. The Duce, or the Romance of Undemocratic Governing
7. Promoting a Romantic Biography
8. National Leader, International Actor
Conclusions
Archival Sources
Abbreviations
Notes
Selected Primary Sources
Index