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Saving the planet is big business.
Realising this, savvy companies are hopping on the sustainability bandwagon. Some may have altruistic ends in mind, but most want to make a quick buck. As ethical spending and consumer options increase, greenwashing is not only proliferating—it’s becoming harder to discern.
But how is someone at the supermarket supposed to decipher all this?
In The Great Greenwashing, John Pabon pulls no punches in arming consumers and business professionals with the tools they need to educate themselves, filter out the nonsense from the truth, and make a positive impact.
"Eye-opening … While many experts warn of a doomed future, Pabon lays out an achievable path forward. With engaging prose, he offers the knowledge necessary to make better decisions." — Literary Review of Canada
"Readers who want not only to get angry but also to make a difference will find a kindred spirit here, as well as a guiding light for the future.” — Earth.Org
"Pabon writes in a language that is straightforward, easy to understand, and shows quite plainly his own feelings on the subject of greenwashing for profit … If you buy things from stores, you should read this book." — Miramichi Reader