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Luxury fashion and culture
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Making tough decisions well and badly
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Bad to good
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Tourism management
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Training exercises for improving sensemaking skills
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Advances in culture, tourism and hospitality research
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Case studies for industrial and business marketing
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Essays by distinguished marketing scholars of the society for marketing advances
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Business-to-business brand management
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Innovation and diffusion of software technology
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Business-to-business marketing management
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Storytelling-case archetype decoding and assignment manual (scadam)
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Tourists’ behaviors and evaluations
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Sustaining competitive advantage via business intelligence, knowledge management, and system dynamics
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Tourists’ perceptions and assessments
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Field guide to case study research in tourism, hospitality and leisure
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Consumer psychology of tourism, hospitality and leisure, volume 1
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Designing winning products
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Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research
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Consumer behavior in tourism and hospitality research
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Creating and managing superior customer value
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Visionary pricing
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Interfirm business-to-business networks
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