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Making Tough Decisions Well and Badly
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Training Exercises for Improving Sensemaking Skills
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Bad to Good
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Case Study Research
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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
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Case Studies for Industrial and Business Marketing
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Luxury Fashion and Culture
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Organizational Culture, Business-to-Business Relationships, and Interfirm Networks
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Deep Knowledge of B2B Relationships Within and Across Borders
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Advances in Culture, Tourism and Hospitality Research
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Tourists’ Perceptions and Assessments
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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
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Tourists’ Behaviors and Evaluations
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Business-to-Business Marketing Management
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Tourism Sensemaking
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Business-to-Business Brand Management
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Innovation And Diffusion Of Software Technology
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Designing winning products
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Tourism Management
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Consumer Behavior in Tourism and Hospitality Research
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Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1
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Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
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Tourism Behaviour
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Visionary Pricing
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