Bard Press

Diseñado para ayudarlo a prosperar, COMIENZA CONTIGO ofrece ideas poderosas y provocativas para ayudarlo a movilizar grupos en torno a lo que más importa.

Este recurso ofrece información sobre la práctica diaria del liderazgo. Es una guía práctica e integral diseñada para ayudarlo a perfeccionar los comportamientos, la actitud y la mentalidad necesarios para crear un impacto duradero para usted, su organización o su comunidad. COMIENZA CONTIGO lo ayudará a llevar su práctica de liderazgo al siguiente nivel.

Add 3 More Days to Your Weekend

YOU WANT MORE

You know there’s a better way to live your life.

You have hopes and dreams.

You want out of the box — the financial squeeze — living by other people’s rules.

The best way to achieve your goal hasn’t been clear.

Now there’s a way.

5 Day Weekend® is:

• More than inspiration—It’s a plan. It shows you how to build multiple streams of passive, independent income.
• More than a concept—It’s real world. People’s stories and cases give examples and guidance.
• More than money—It’s purpose. It opens up your world to more and better choices. You can leave your 8 to 5 job behind and achieve your grandest goals.

Is it time for you to get unstuck?

Are you ready to move forward to a lifestyle rich with freedom and purpose?

5 Day Weekend® is your doorway.

The strategy is to build multiple streams of income that don't require you to work 8 to 5 in a company where you have little control of your time and compensation.

The core money parts — Keep More Money, Make More Money, and Grow More Money — focus on ways to tighten your finances, increase your income, and develop passive investment strategies. The goal is to build regular, independent cash flow until they match your standard of living. Then you’re no longer captive. Your independent income is enough to sustain you — to free you.

The Personal Freedom chapters are Purpose, Choice, Productivity, Simplicity, Adventure, Peace, and Generosity — ways to live your life to the fullest. In Power UP! you Strengthen Your Mindset, Build Your Inner Circle, Fortify Your Habits, and Amplify Your Energy — tools to support and realize your new goals.

In Push the Boundaries, Nik Halik shares his remarkable journey and challenges you to achieve your own 5 Day Weekend®. New York Times bestselling author, Garrett B. Gunderson, offers his savvy financial expertise.

What's your ONE thing?

People are using this simple, powerful concept to focus on what matters most in their personal and work lives. Companies are helping their employees be more productive with study groups, training, and coaching. Sales teams are boosting sales. Churches are conducting classes and recommending for their members.

By focusing their energy on one thing at a time people are living more rewarding lives by building their careers, strengthening their finances, losing weight and getting in shape, deepening their faith, and nurturing stronger marriages and personal relationships.

YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions--and lots of stress.

AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends.

NOW YOU CAN HAVE BOTH ― LESS AND MORE. In The ONE Thing, you'll learn to:

• cut through the clutter
• achieve better results in less time
• build momentum toward your goal
• dial down the stress
• overcome that overwhelmed feeling
• revive your energy
• stay on track
• master what matters to you

The book has:

• Made on more than 575 appearances on national bestseller lists
• Been #1 Wall Street Journal bestseller, New York Times bestseller, and USA Today bestseller
• Been translated into 40 languages
• Won 12 book awards
• Voted Top 100 Business Book of All Time on Goodreads

The ONE Thing delivers extraordinary results in every area of your life--work, personal, family, and spiritual. WHAT'S YOUR ONE THING?

Rick Maurer introduces you to a high integrity process that engages you and the other person in creating outcomes you both fully support. He shows you how to turn resistance into support and use 6 principles of engagement to help you persuade while you build the relationship and get your ideas put into action.

Your best guide to buying Your First Home.

The first time you ride a bike, share a kiss, or drive a car—there's something thrilling about firsts. The adventure of buying your first home is no less memorable. And like most adventure, you'll face challenges, learn new skills, and have novel experiences along the way. Ever explored six strangers' homes in a single day> Get ready! Every pay more than six figures for anything? Take a deep breath! Ever sign a hundred or so legal documents in a single sitting (and love every nerve-wracking minute of it)? Limber up your writing hand—an incredible yet memorable journeys awaits.

Assembled from hundreds of interviews, in-depth research, and decades of experience, Your First Home: The Proven Path to Homeownership is your trusted guide.

Your First Home will help you:

• Navigate the real estate buying process, from home search to closing day
• Secure a real estate agent to advocate for you
• Find a lender you can trust
• Secure the lowest interest rate and monthly payments
• Identify a home that's right for you
• Craft a winning offer
• Negotiate with sellers
• Settle into homeownership with style

This second edition is expanded to address new trends and share new tools to help you find, finance, and buy a home you'll be proud of for years to come.

Every leader has stories about the challenges they have faced and struggles they have overcome. In the moment, those situations require strength, patience, perseverance and courage. With time, those struggles provide us lessons for how to be better leaders. Bobby Herrera learned to see those struggles as gifts.

As the co-founder and CEO of Populus Group, Bobby never imagined the challenges of building a $500 million organization that serves tens of thousands of people. Throughout his life, he experienced the divergence between the intentional leader he wanted to be, and the less engaged version of him that showed up at the office every day. One day at a company meeting, he decided to share a story about one of his first struggles as a young adult. That story, a pivotal experience that had transformed Bobby's life, inspired his employees with its radical transparency, humility and the idealism of Bobby's dreams for the company.

In The Gift of Struggle, Bobby shares twelve of those stories from his leadership journey. Each chapter shares the details of the story, the broader lesson any leader can apply, a set of questions to reflect on, and an afterword for how the story later unfolded in Bobby's life. Building on Bobby's efforts, this book inspires readers to find their own stories, share their gifts of struggle with others, and become the leader they imagine they can be.

Companies that don't change die. Change is everyday corporate life - plans for cost cutting, restructuring, new technology, quality improvement, new products/services are ongoing challenges in companies of all sizes. Resistance is a huge roadblock. This real-world guide shows frustrated managers how to build support for change and stay competitive. Practical approaches with new case studies show how to deal with resistance in a way that retains strong working relationships while achieving successful change.

Este libro no trata sobre liderazgo (al menos en la forma en que normalmente lo pensamos).

El liderazgo no tiene que ver con un puesto o con la autoridad. No se trata de grandes discursos o grandes visiones.

El liderazgo es involucrar a otros para resolver desafíos difíciles. Esos desafíos aparecen en nuestras vidas profesionales, en nuestras comunidades, en nuestras familias y parecen no tener solución, más allá de nuestra capacidad de ver lo que hay que hacer o fuera de nuestra capacidad para hacer los cambios necesarios.

No lo son.

Porque, el liderazgo es una actividad, pequeñas intervenciones en momentos de oportunidad. A medida que usted comienza a observar a su alrededor, comenzará a ver más de esos momentos y a aprovechar la oportunidad durante esos momentos. Lo más importante es que también podrá ayudar a otros a ver esas oportunidades.

Por eso decimos que todos pueden liderar y el verdadero poder para resolver nuestros desafíos más importantes es cuando todos lideran.

Leadership isn’t what you think it is.

First, leadership and authority are two different things. That means that anyone can lead, and leadership starts with you and must engage others. Leadership is mobilizing people to make progress on complex challenges. Helping, motivating and inspiring people to change is what leadership is about. Because when everyone leads, we untap the full potential to solve the toughest challenges.

In Your Leadership Edge, Ed O’Malley and Amanda Cebula provide a practical, comprehensive guide designed to help you hone the behaviors, attitudes and mindset necessary to create lasting impact for yourself, your organization and your community. The book describes four competences—Diagnose Situation, Manage Self, Energize Others, and Intervene Skillfully—and dives deeply into each one with a list of skills and tactics that can help you lead anytime, anywhere.

This book is not about leadership, (at least in the way we normally think about it).

Leadership is not about position, or authority. It’s not about big speeches or grand visions.

Leadership is about engaging others to solve daunting challenges. Those challenges appear in our professional lives, in our communities, and in our families.

Leadership is an activity—small actions taken in moments of opportunity. You can learn to see more of these moments and actively seize the opportunities for change. More importantly, you can help others learn to see these moments and give them the confidence to make changes. No matter what role they are in within your organization, neighborhood, or family, their many small actions will combine to produce the power needed to resolve the biggest problems.

Because when everyone leads the toughest challenges get seen and solved.

In For the Common Good authors David D. Chrislip and Ed O’Malley share their belief that civic leadership needs to become more purposeful, provocative and engaging in order to cope with today’s civic challenges. They use the real-life dilemmas of five leaders to bring these ideas to life.

For the Common Good has been honored with a 2014 Next Generation Indie Book Award and has been named a finalist for the Foreword Reviews book of the year award in social science.

Packed with time-tested techniques and real-life case studies, this work and life field guide is based on the famous training program of the same name.

It's doesn't matter whether you are a new graduate just entering the working world, a young professional, comtemplating tough career and family life decisions, or one of the millions trapped in midlife and wondering, "Is thtat all there is?" Anyone—anywhere—can use the insights and inspiration in Play to Win! to live a more successful fulfilled life.

Real estate shifts are easier to recognize than they are to acknowledge. One day job growth is beginning to stall and, seemingly overnight, vacancies are on the rise. Tenants start asking to downsize. Commercial property valuations level off. Negative news stories feed the worries of buyers and tenants. New development halts. Fear creeps in. Then, the market that was quietly losing ground goes into full retreat as tenant delinquencies turn into owner delinquencies and lenders sever lines of credit. Rents go into a free fall as owners scavenge for income to offset a rising tide of red ink. Deals unravel. Buyers and tenants hunker down to wait for a steal. Bankruptcies mount. Eventually, big commercial real estate owners start selling their companies or simply close their doors. Credit freezes up. Banks begin to shut down...

Sound familiar? If you've been in the business for any length of time, it should. SHIFT Commercial provides proven models, tactics, and insights from top commercial brokers who are thriving in this market, including Find the Motivated - Lead Generation; Get to the Table - Lead Capture and Conversion; Catch People in Your Web - Internet Lead Conversion; Expand the Options - Creative Financing; Master the Market of the Moment - Identify and Establish Needed Expertise...and so much more. Real solutions for real agents in commercial real estate.

Relationships are the foundation of our long-term business success.

The problem is a million things get in the way:

“I don’t have enough time.” 
“I don’t want to be a nag.”
“They are super busy right now.”
And the biggest one—“I’m just not good at this.”

There’s a simple solution to breaking through all this noise: Giving.

When you focus on giving, you will remove your own mental roadblocks. You’ll be centered on solving the client’s problems and investing in their success. And you can build a system to consistently integrate the right moves into your busy work life.

The real magic to this approach: It’s always your move, and there’s always a way to be helpful. In Give to Grow, Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship. 

A great deal might make your year, but a great relationship can make your entire career.

No matter where you are in your career, Give to Grow will help you build the relationships you need to make the impact you want.

Rick Maurer introduces you to a high integrity process that engages you and the other person in creating outcomes you both fully support. He shows you how to turn resistance into support and use 6 principles of engagement to help you persuade while you build the relationship and get your ideas put into action.

Relationships are the foundation of our long-term business success.

The problem is a million things get in the way:

“I don’t have enough time.” 
“I don’t want to be a nag.”
“They are super busy right now.”
And the biggest one—“I’m just not good at this.”

There’s a simple solution to breaking through all this noise: Giving.

When you focus on giving, you will remove your own mental roadblocks. You’ll be centered on solving the client’s problems and investing in their success. And you can build a system to consistently integrate the right moves into your busy work life.

The real magic to this approach: It’s always your move, and there’s always a way to be helpful. In Give to Grow, Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship. 

A great deal might make your year, but a great relationship can make your entire career.

No matter where you are in your career, Give to Grow will help you build the relationships you need to make the impact you want.

Real estate shifts are easier to recognize than they are to acknowledge. One day job growth is beginning to stall and, seemingly overnight, vacancies are on the rise. Tenants start asking to downsize. Commercial property valuations level off. Negative news stories feed the worries of buyers and tenants. New development halts. Fear creeps in. Then, the market that was quietly losing ground goes into full retreat as tenant delinquencies turn into owner delinquencies and lenders sever lines of credit. Rents go into a free fall as owners scavenge for income to offset a rising tide of red ink. Deals unravel. Buyers and tenants hunker down to wait for a steal. Bankruptcies mount. Eventually, big commercial real estate owners start selling their companies or simply close their doors. Credit freezes up. Banks begin to shut down...

Sound familiar? If you've been in the business for any length of time, it should. SHIFT Commercial provides proven models, tactics, and insights from top commercial brokers who are thriving in this market, including Find the Motivated - Lead Generation; Get to the Table - Lead Capture and Conversion; Catch People in Your Web - Internet Lead Conversion; Expand the Options - Creative Financing; Master the Market of the Moment - Identify and Establish Needed Expertise...and so much more. Real solutions for real agents in commercial real estate.

If you teach leadership using Your Leadership Edge: Tools and Strategies for When Everyone Leads, this is your companion.

If you've attended a Your Leadership Edge program at Kansas Leadership Center and want to help those you supervise embrace the principle, "leadership is an activity, not a position," this is your companion.

If you are a coach or facilitator working with people who would benefit from a clear and proven approach to the activity of leadership, this is your companion.

This book is not about leadership, at least in the way we normally think about it.

Leadership is not about position, or authority.It’s not about big speeches or grand visions.

Leadership is engaging others to solve daunting challenges. Those challenges appear in our professional lives, in our communities, our families—and they seem unsolvable, beyond our ability to see what needs to be done or outside our capacity to make the changes needed.

They are not.

Because, leadership is an activity—small actions taken in moments of opportunity. And as you start to look around, you can begin to see more of those moments, seize the opportunity in those moments. Most importantly, you can help others see those opportunities too.

That’s why everyone can lead and the real power to solve our most important challenges is when everyone leads.

Este libro no trata sobre liderazgo (al menos en la forma en que normalmente lo pensamos).

El liderazgo no tiene que ver con un puesto o con la autoridad. No se trata de grandes discursos o grandes visiones.

El liderazgo es involucrar a otros para resolver desafíos difíciles. Esos desafíos aparecen en nuestras vidas profesionales, en nuestras comunidades, en nuestras familias y parecen no tener solución, más allá de nuestra capacidad de ver lo que hay que hacer o fuera de nuestra capacidad para hacer los cambios necesarios.

No lo son.

Porque, el liderazgo es una actividad, pequeñas intervenciones en momentos de oportunidad. A medida que usted comienza a observar a su alrededor, comenzará a ver más de esos momentos y a aprovechar la oportunidad durante esos momentos. Lo más importante es que también podrá ayudar a otros a ver esas oportunidades.

Por eso decimos que todos pueden liderar y el verdadero poder para resolver nuestros desafíos más importantes es cuando todos lideran.

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.

In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that wong The Wizard of Ads last year's Business Book of the Year award — on this time, the book, has nuts, bolts, and even more bite!

The Wizards's secret formulas will show:

• How to find a champion to sell your ideas
• Why targeting your market can be a big mistake
• Why bankers think backwards
• Why being "out of style" can be profitable
• How to write miraculous ads

Montar en bicicleta, el primer beso, conducir por primera vez… ¡No hay nada como la magia de la primera vez! La aventura de comprar su primera casa es una experiencia inolvidable y, como en la mayoría de las aventuras, enfrentará dificultades, aprenderá nuevas habilidades y vivirá nuevas experiencias.

¿Alguna vez exploró seis casas de personas desconocidas en un mismo día? ¡Váyase preparando!

¿Alguna vez pagó más de seis cifras por algo? ¡Respire profundo!

¿Alguna vez tuvo que firmar un sinfín de documentos legales de una sentada (y disfrutó cada minuto angustioso)? Prepárese a escribir una y otra vez, pues uno de los momentos más inolvidables está por llegar.

Formulada a través de cientos de entrevistas, investigaciones detalladas y décadas de experiencia, Su primera casa: El camino probado para ser propietario de una casa es su guía confiable.

Su primera casa le va a ayudar a:

• Orientarse en el proceso de la compra, comenzando con la búsqueda de casa y terminando con el día de cierre
• Contratar a un agente inmobiliario que vele por sus intereses
• Conseguir un prestamista confiable
• Obtener las tasas de interés y las cuotas mensuales más bajas
• Identificar la casa ideal
• Elaborar una oferta de compra insuperable
• Negociar con los vendedores
• Asumir su nuevo rol de propietario con estilo y elegancia

Esta segunda edición ha sido ampliada para abordar nuevas tendencias y compartir nuevas herramientas que lo ayudarán a encontrar, financiar y comprar una casa de la que se sentirá orgulloso por muchos años.

Teaching Leadership is written to help people who teach, coach, or train to build leadership capacity in others.

The book is for anyone who wants to teach leadership more effectively using three proven methods that make learning more interactive, experiential and impactful. It's unique among leadership books in that it details the how of teaching leadership, and not just the what.

Teaching Leadership is a comprehensive guide to the Kansas Leadership Center teaching, training, facilitating and coaching methods/ideas. This publication includes the KLC curriculum, case studies and overview of case-in-point teaching method.

Your best guide to buying Your First Home.

The first time you ride a bike, share a kiss, or drive a car—there's something thrilling about firsts. The adventure of buying your first home is no less memorable. And like most adventure, you'll face challenges, learn new skills, and have novel experiences along the way. Ever explored six strangers' homes in a single day> Get ready! Every pay more than six figures for anything? Take a deep breath! Ever sign a hundred or so legal documents in a single sitting (and love every nerve-wracking minute of it)? Limber up your writing hand—an incredible yet memorable journeys awaits.

Assembled from hundreds of interviews, in-depth research, and decades of experience, Your First Home: The Proven Path to Homeownership is your trusted guide.

Your First Home will help you:

• Navigate the real estate buying process, from home search to closing day
• Secure a real estate agent to advocate for you
• Find a lender you can trust
• Secure the lowest interest rate and monthly payments
• Identify a home that's right for you
• Craft a winning offer
• Negotiate with sellers
• Settle into homeownership with style

This second edition is expanded to address new trends and share new tools to help you find, finance, and buy a home you'll be proud of for years to come.

In For the Common Good authors David D. Chrislip and Ed O’Malley share their belief that civic leadership needs to become more purposeful, provocative and engaging in order to cope with today’s civic challenges. They use the real-life dilemmas of five leaders to bring these ideas to life.

For the Common Good has been honored with a 2014 Next Generation Indie Book Award and has been named a finalist for the Foreword Reviews book of the year award in social science.

This book is not about leadership, (at least in the way we normally think about it).

Leadership is not about position, or authority. It’s not about big speeches or grand visions.

Leadership is about engaging others to solve daunting challenges. Those challenges appear in our professional lives, in our communities, and in our families.

Leadership is an activity—small actions taken in moments of opportunity. You can learn to see more of these moments and actively seize the opportunities for change. More importantly, you can help others learn to see these moments and give them the confidence to make changes. No matter what role they are in within your organization, neighborhood, or family, their many small actions will combine to produce the power needed to resolve the biggest problems.

Because when everyone leads the toughest challenges get seen and solved.

Leadership isn’t what you think it is.

First, leadership and authority are two different things. That means that anyone can lead, and leadership starts with you and must engage others. Leadership is mobilizing people to make progress on complex challenges. Helping, motivating and inspiring people to change is what leadership is about. Because when everyone leads, we untap the full potential to solve the toughest challenges.

In Your Leadership Edge, Ed O’Malley and Amanda Cebula provide a practical, comprehensive guide designed to help you hone the behaviors, attitudes and mindset necessary to create lasting impact for yourself, your organization and your community. The book describes four competences—Diagnose Situation, Manage Self, Energize Others, and Intervene Skillfully—and dives deeply into each one with a list of skills and tactics that can help you lead anytime, anywhere.

At a time when so much in civic life is disheartening, What’s Right with Kansas gives hope for a better tomorrow.

Created by committed citizens, the book shares the real-life stories of dozens of Kansans who demonstrate the principles taught at the Kansas Leadership Center. It also shows that anyone can make progress on what we care most about in our communities.

Add 3 More Days to Your Weekend

YOU WANT MORE

You know there’s a better way to live your life.

You have hopes and dreams.

You want out of the box — the financial squeeze — living by other people’s rules.

The best way to achieve your goal hasn’t been clear.

Now there’s a way.

5 Day Weekend® is:

• More than inspiration—It’s a plan. It shows you how to build multiple streams of passive, independent income.
• More than a concept—It’s real world. People’s stories and cases give examples and guidance.
• More than money—It’s purpose. It opens up your world to more and better choices. You can leave your 8 to 5 job behind and achieve your grandest goals.

Is it time for you to get unstuck?

Are you ready to move forward to a lifestyle rich with freedom and purpose?

5 Day Weekend® is your doorway.

The strategy is to build multiple streams of income that don't require you to work 8 to 5 in a company where you have little control of your time and compensation.

The core money parts — Keep More Money, Make More Money, and Grow More Money — focus on ways to tighten your finances, increase your income, and develop passive investment strategies. The goal is to build regular, independent cash flow until they match your standard of living. Then you’re no longer captive. Your independent income is enough to sustain you — to free you.

The Personal Freedom chapters are Purpose, Choice, Productivity, Simplicity, Adventure, Peace, and Generosity — ways to live your life to the fullest. In Power UP! you Strengthen Your Mindset, Build Your Inner Circle, Fortify Your Habits, and Amplify Your Energy — tools to support and realize your new goals.

In Push the Boundaries, Nik Halik shares his remarkable journey and challenges you to achieve your own 5 Day Weekend®. New York Times bestselling author, Garrett B. Gunderson, offers his savvy financial expertise.

El liderazgo no es lo que crees que es.

Primero, el liderazgo y la autoridad son dos cosas diferentes.  Eso significa que cualquiera puede liderar y el liderazgo comienza contigo y debe involucrar a los demás. El liderazgo está movilizando a las personas para avanzar en desafíos difíciles. Ayudar, motivar e inspirar a las personas a cambiar es de lo que se trata el liderazgo. Porque cuando todos lideran, aprovechamos todo el potencial para resolver los desafíos más difíciles.

En Comienza Contigo, Ed O'Malley y Amanda Cebula proporcionan una guía práctica y completa diseñada para ayudarlo a perfeccionar los comportamientos, las actitudes y la mentalidad necesarios para crear un impacto duradero para usted, su organización y su comunidad. El libro describe cuatro competencias: Diagnosticar la situación, Manejarse a sí mismo, Energizar y Motivar a los demás e Intervenir hábilmente, y se sumerge profundamente en cada una con una lista de habilidades y tácticas que pueden ayudarlo a liderar en cualquier momento y en cualquier lugar.

A contemporary fable about a beagle and a lawyer on the classic hero's journey. A richly multifaceted tale overflowing with essential lessons for business and for life.

A lawyer named Intellect and a beagle named intuition travel the road to self-discovery. They struggle through the Forest of Confusion and Swamp of Depression, arrive at the Village of Compromise, climb the Purple Mountains, cross the Fruited Plains, only to be stopped by the Sea of False Hope...on a search for Destinae.

A story about learning to trust intuition and the power of a spiritual quest with important business and life lessons along the way.

Slim Down, Look Great, Be Healthy―The Full Plate Diet is based on eating foods our Moms said we should eat― fruits, vegetables, whole grains, beans & peas, and nuts & seeds. You can eat meat―just follow Mom's advice. No yo-yo―you can stay on this diet because you won't feel deprived―won't have to eat tiny portions. You get started by making small changes, not big ones. No hassle―you don't have to count calories, you can shop at your regular grocery store, and spend less on food. Big health payoffs include heart health, cancer fighting, diabetes friendly, more energy, and long life. Lots of medical research backing The Full Plate Diet.

The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.

The Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third series, with yet more sage guidance and dozen of true fascinating true stories. Drawing on the teachings of his reowned Academy, the Wizard (a.k.a. Roy H. Williams) shares his perspective on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion. His practical guidance will show you:

• How the right and left hemispheres of the brain differently—and how to sneak past the rational left brain to deliver messages to the more open right brain.
• How to access long-term memory to powerfully brand your company, product, or service—and avoid the one fatal error that can cause you mountains of advertising money.
• How to achieve quick sales miracles with advertising hype — and why you should avoid doing so at all costs.
• How to create your own gravity well that gently draws customers in and gradually persuades them to commit

The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.

The Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third series, with yet more sage guidance and dozen of true fascinating true stories. Drawing on the teachings of his reowned Academy, the Wizard (a.k.a. Roy H. Williams) shares his perspective on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion. His practical guidance will show you:

• How the right and left hemispheres of the brain differently—and how to sneak past the rational left brain to deliver messages to the more open right brain.
• How to access long-term memory to powerfully brand your company, product, or service—and avoid the one fatal error that can cause you mountains of advertising money.
• How to achieve quick sales miracles with advertising hype — and why you should avoid doing so at all costs.
• How to create your own gravity well that gently draws customers in and gradually persuades them to commit

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.

In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that wong The Wizard of Ads last year's Business Book of the Year award — on this time, the book, has nuts, bolts, and even more bite!

The Wizards's secret formulas will show:

• How to find a champion to sell your ideas
• Why targeting your market can be a big mistake
• Why bankers think backwards
• Why being "out of style" can be profitable
• How to write miraculous ads

160 unposed moments of life miraculously caught forever on film, juxtaposed against the words of world-class master persuaders.

Accidental Magic is a photo essay book of striking black-and-white snapshots taken by amateur photographers and interpreted into words by graduates of Wizard Academy. It also contains some of the most potent writing and communication techniques taught at the Wizard Academy. 

Every leader has stories about the challenges they have faced and struggles they have overcome. In the moment, those situations require strength, patience, perseverance and courage. With time, those struggles provide us lessons for how to be better leaders. Bobby Herrera learned to see those struggles as gifts.

As the co-founder and CEO of Populus Group, Bobby never imagined the challenges of building a $500 million organization that serves tens of thousands of people. Throughout his life, he experienced the divergence between the intentional leader he wanted to be, and the less engaged version of him that showed up at the office every day. One day at a company meeting, he decided to share a story about one of his first struggles as a young adult. That story, a pivotal experience that had transformed Bobby's life, inspired his employees with its radical transparency, humility and the idealism of Bobby's dreams for the company.

In The Gift of Struggle, Bobby shares twelve of those stories from his leadership journey. Each chapter shares the details of the story, the broader lesson any leader can apply, a set of questions to reflect on, and an afterword for how the story later unfolded in Bobby's life. Building on Bobby's efforts, this book inspires readers to find their own stories, share their gifts of struggle with others, and become the leader they imagine they can be.

Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

• multiply the effectiveness of your advertising
• understand the tug-of-war between intellect and emotion
• create totally new concepts from combinations of old ones
• focus your advertising, your business, and your life.

Companies that don't change die. Change is everyday corporate life - plans for cost cutting, restructuring, new technology, quality improvement, new products/services are ongoing challenges in companies of all sizes. Resistance is a huge roadblock. This real-world guide shows frustrated managers how to build support for change and stay competitive. Practical approaches with new case studies show how to deal with resistance in a way that retains strong working relationships while achieving successful change.

Packed with time-tested techniques and real-life case studies, this field guide for work and life is based on the famous training program of the same name.

It's doesn't matter whether you are a new graduate just entering the working world, a young professional, comtemplating tough career and family life decisions, or one of the millions trapped in midlife and wondering, "Is thtat all there is?" Anyone—anywhere—can use the insights and inspiration in Play to Win! to live a more successful fulfilled life.

What's your ONE thing?

People are using this simple, powerful concept to focus on what matters most in their personal and work lives. Companies are helping their employees be more productive with study groups, training, and coaching. Sales teams are boosting sales. Churches are conducting classes and recommending for their members.

By focusing their energy on one thing at a time people are living more rewarding lives by building their careers, strengthening their finances, losing weight and getting in shape, deepening their faith, and nurturing stronger marriages and personal relationships.

YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions--and lots of stress.

AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends.

NOW YOU CAN HAVE BOTH ― LESS AND MORE. In The ONE Thing, you'll learn to:

• cut through the clutter
• achieve better results in less time
• build momentum toward your goal
• dial down the stress
• overcome that overwhelmed feeling
• revive your energy
• stay on track
• master what matters to you

The book has:

• Made on more than 575 appearances on national bestseller lists
• Been #1 Wall Street Journal bestseller, New York Times bestseller, and USA Today bestseller
• Been translated into 40 languages
• Won 12 book awards
• Voted Top 100 Business Book of All Time on Goodreads

The ONE Thing delivers extraordinary results in every area of your life--work, personal, family, and spiritual. WHAT'S YOUR ONE THING?