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Empire, power, and poppy
Empire, Power, and Poppy investigates the moral, economic, and political forces that shaped the British Empire’s approach to opium production and control in India’s Native States. Although colonial authorities framed eradication as a civilizing, moral project, Kawal Deep Kour’s innovative book ar...
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“nobody else has complained,” or are you just not listening?
Chris Heitzman’s innovative book looks beyond the first principles of business and considers ways you may not have thought of to build on the basics to elevate your performance from merely good to the next level. It will be an essential guide for start-ups, seasoned business leaders, and employ...
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Earning and spending in rural india
India has one of the world’s largest tribal populations. According to the 2011 census, the total tribal population was estimated at 8.6 percent in India. In Tamil Nadu, the tribal population is about 1.1 percent spread among six major primitive tribal communities. Consumption expenditure is one o...
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Marketing case studies
Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and...
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