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Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.
Price: $159.95
Pages: 224
Publisher: Academica Press
Imprint: Academica Press
Publication Date:
10 March 2023
Trim Size: 9.00 X 6.00 in
ISBN: 9781680537253
Format: Hardcover
BISACs:
BUSINESS & ECONOMICS / Marketing / General, SOCIAL SCIENCE / General, EDUCATION / General
Dr. Rand Irshaidat is Associate Professor in Marketing at the Princess Sumaya University for Technology in Amman, Jordan. She graduated in marketing from the University of Jordan and the University of Surrey. She received her Ph.D. in politics from York University, studying public diplomacy as a form of political marketing. She worked in banking before perusing her Ph.D.