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Marketing science fictions
This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently,...
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Woke capitalism
SHORTLISTED FOR THE BUSINESS BOOK AWARDS 2022 Does ‘woke capitalism’ improve capitalism’s image or does it threaten the future of democracy? From Nike’s support for Colin Kaepernick, to Gillette’s engagement with the toxic masculinity debate, the 21st century has seen a sharp increase in corporat...
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Extinction equilibrium
Generation Z has grown up with a global financial crisis, a pandemic, the climate emergency, growing autocracy and wars. Survival, not just equity, is at stake. As debate rages about how to ensure a fairer and sustainable society, this book challenges short-sighted economic policies, asking where...
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Exploring trade union identities
The world of work has changed and so have trade unions with mergers, rebrandings and new unions being formed. The question is, how positioned are the unions to organize the unorganized? With more than three quarters of UK workers unrepresented and the growth of precarious employment and the gig ...
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Responsibility beyond growth
Critically assessing growth-based models of innovation policy, this enlightening study sparks new debate on the role and nature of responsible innovation. Drawing on insights from economics, politics, and science and technology studies, it proposes the concept of 'responsible stagnation' as an ex...
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Mapping good work
Available Open Access under CC-BY-NC-ND licence In this enlightening study of modern working lives in Britain, leading experts on the sociology of work draw on detailed statistical analyses to assess job quality and job satisfaction. Drawing on decades of research data on hundreds of occupational...
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