Business & Economics

The labour markets and European societies as a whole are subject to constant change. One way to face these challenges is the application of “entrepreneurial skills” such as self-motivation, time management etc. The authors give examples of entrepreneurship in the fields of digitalization, social innovation, and eco-innovation and present special groups of entrepreneurs (e.g. migrants) and their entrepreneurial spirit. Thus, the readers get insight in how an innovative and competitive Europe can look like

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

This book investigates how educational expansion, the trend towards the service society and the German unification affect East and West German women’s life courses and family lives. It focuses on educational enrolment, educational attainment level, labour force participation, career resources, social origin, the educational match among partners as well as historical periods, and examines their consequences on women’s entry into first motherhood as well as partnership formation and dissolution processes.

This book discusses the local effects of globalisation, especially in the context of social work, health and practical theology, as well as the challenges of higher education in a troubled world. The more globalised the world becomes, the more important local identities are. The global becomes effective in the local sphere. This phenomenon, called ‘glocalisation’ since the 1990s, poses many challenges to people and to the social structures in which they operate.

In Keeping Autonomous Driving Alive, Göde Both studies the relationships between researchers and artifacts held together by contested visions. Drawing on ethnographic fieldwork in a pioneering research project in Germany, he argues that we can make sense of technological visions only if we simultaneously grasp the role of care, gender, and narrative in sustaining technological research. Both investigates the ambivalence and fragility of technological visions, video demonstrations, and street trials in the hands of researchers invested in self-driving cars. He provides scholars within the fields of robotics, artificial intelligence, and automotive engineering with a means of reflecting on their involvement in self-driving cars, and offers automotive journalists a unique perspective on the present realities of a futuristic technology.

In numerous fields of science, work, and everyday life, humans and machines have been increasingly entangled, developing an ever-growing toolbox of interactions. These entanglements affect our daily lives and pose possibilities as well as restrictions, chances as well as challenges. The contributions of this volume tackle related issues by adopting a highly interdisciplinary perspective. How do digitalization and artificial intelligence affect gender relations? How can intersectionality be newly understood in an increasingly internationally networked world? This volume is a collection of contributions deriving from the “Interdisciplinary Conference on the Relations of Humans, Machines and Gender” which took place in Braunschweig (October 16–19, 2019). It also includes the keynotes given by Cecile Crutzen, Galit Wellner and Helen Verran.

Who decides to initiate change processes in organizations? Who sets the goals? What does it mean for employees to participate in change processes? The book examines organizational change processes based on collaboration between employers, employees and action researchers in Europe and the U.S. in the later part of the 20th century. The authors offer important insights into participation and change in organizations for researchers and practitioners by identifying dilemmas and paradoxes, conflicting interests and exercising of power.

The confluence of entrepreneurship, gender, sustainability and especially the social dimension is intricate and underestimated. This book analyses social entrepreneurship through a gender lens by portraying German female social entrepreneurs and their political, social and economic contexts. Within a descriptive qualitative research design, a secondary analysis of different dimensions of the social entrepreneurship system and twenty-five in-depth interviews with social entrepreneurs and experts were conducted. The author shows that this sector entails potential to re-do gender and reframe the economy, challenging norms and borders towards systemic change.