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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
Price: $29.95
Pages: 166
Publisher: Verlag Barbara Budrich
Imprint: Verlag Barbara Budrich
Publication Date:
18 April 2016
Trim Size: 8.27 X 5.83 in
ISBN: 9783847407720
Format: Paperback
BISACs:
BUSINESS & ECONOMICS / Consumer Behavior
Paul M.W. Hackett is a professor of Ethnography at Emerson College, Boston, USA and a Visiting Academic at Oxford University, Oxford, UK. Jessica B. Schwarzenbach is an independent Scholar in Massachusetts, USAUta Maria Jürgens is a Doctoral Student, ETH Zürich, Switzerland.